Product Marketing Manager

To provide strategic leadership for product marketing across RMA’s Insurance, Asset Management and Healthcare portfolio, ensuring that products and services are effectively positioned, commercialised and differentiated in the market

The role is accountable for translating complex products into compelling value propositions that support revenue growth, strengthen stakeholder confidence, improve product adoption and enhance customer outcomes.

The Product Marketing Manager acts as a strategic partner across Product, Sales & Distribution and Relationships & Stakeholders to ensure alignment between market needs, product development, commercial objectives and RMA’s broader social insurance ambition.

WHAT WILL YOU DO?

Product Marketing Strategy and Portfolio Positioning

• Develop and execute integrated product marketing strategies across Asset Management, Life Insurance, Short-Term Insurance and Healthcare portfolios.
• Define and continuously refine differentiated product positioning and value propositions.
• Align marketing priorities with broader business and commercial objectives.
• Partner with executive teams to ensure product strategies reflect market opportunities and client needs.
• Provide strategic marketing input into portfolio planning and growth discussions.

Product Commercialisation and Go-to-Market Leadership

• Lead the development and execution of go-to-market plans for new products, product enhancements and strategic initiatives.
• Drive successful market launches across channels and customer segments.
• Ensure effective commercialisation of products through coordinated cross-functional execution.
• Monitor product performance and recommend optimisation opportunities.

Sales and Relationship Enablement (with Channel Marketing)

• Develop sales enablement tools, campaigns, messaging frameworks and collateral.
• Support Sales & Distribution teams with differentiated market messaging and product positioning.
• Partner with Relationships & Stakeholders teams to strengthen client engagement strategies.
• Ensure commercial teams are equipped to articulate product value effectively.

Market Intelligence and Strategic Insight

• Conduct market, customer and competitor analysis to identify emerging trends and opportunities.
• Generate strategic insights to support product and portfolio decision-making.
• Identify market gaps and unmet client needs.
• Translate insights into practical recommendations for business growth.

Portfolio Growth and Commercial Impact

• Support achievement of revenue growth, product adoption and retention objectives.
• Drive product awareness and increased market penetration.
• Monitor and assess marketing effectiveness and return on investment.
• Contribute to strengthening market share and competitive positioning.

Stakeholder and Cross-Functional Collaboration

• Build strong relationships across Product, Commercial, Operations and Customer teams.
• Collaborate with executives and senior stakeholders to align priorities.
• Manage agency and partner relationships where required.
• Act as a trusted advisor on product marketing and market positioning matters.

Brand And Customer Experience Integration

• Curate and execute BU specific events/exhibitions in collaboration with other Product Marketing Teams and C&P.
• Plan, coordinate, and deliver end-to-end event logistics (venue, catering, décor, AV, branding).
• Manage budgets, contracts, and vendor relationships to ensure cost-effective delivery.
• Ensure product positioning aligns with RMA brand strategy and social insurance philosophy.
• Support delivery of consistent and differentiated customer experiences.
• Strengthen alignment between customer expectations and product promises.

People Leadership and Capability Development

• Lead and coach direct reports and/or matrix teams where applicable.
• Develop marketing capability and encourage continuous improvement.
• Foster a collaborative, innovative and performance-oriented culture.
• Provide leadership across cross-functional initiatives and project teams.

Internal Communication and Culture

• Increase the employee culture experience and internal brand advocacy.
• Leads governance of internal communication as a driver of culture, clarity, and alignment. Partners with People & Brand teams to integrate narrative and language into programmes, leadership engagement, and key employee experience moments.

Budget Management

• Manage budgets and ensure appropriate deployment of resources, measure of ROI and seek approval of any overspend.