Senior SEO Content Writer | B2B

Introduction

Our client is one of the fastest-growing global HR technology companies, helping businesses hire, pay and manage talent across more than 180 countries through a single platform. Their innovative technology is reshaping how companies build global teams, making international hiring simpler, faster and more compliant.

As the business continues to scale internationally, they’re investing heavily in content as a key driver of organic growth and are looking for an experienced Senior SEO Content Writer to help lead that journey.

This is far more than a content writing role, you’ll play a pivotal role in building an SEO content engine that drives meaningful business growth. Working closely with the wider marketing team, you’ll create high-quality, search-driven content that attracts, educates and converts a global B2B audience.

You’ll combine strong writing ability with technical SEO expertise, ensuring every piece of content performs as well as it reads. If you’re passionate about SEO, thrive on data-driven decision making and enjoy creating content that genuinely delivers commercial results, this is an exceptional opportunity to join a high-growth global SaaS business.

Duties & Responsibilities

• Write accurate, well-researched SEO content on complex B2B topics — global payroll, EOR, compliance, HR tech — that speaks to a sophisticated audience without sacrificing clarity.
• Develop structured content briefs for the content team from keyword clusters, with a focus on search intent, on-page optimisation, internal linking, and conversion.
• Own bottom-of-funnel content production: solution pages, comparison pages, high-intent landing pages, product-led articles, and industry reports.
• Build and iterate on scalable content templates and frameworks, including wireframing, topic cluster mapping, and user journey design.
• Audit and re-optimise existing pages to improve rankings, engagement, and conversion, as well as increase our overall AI visibility in terms of citations, brand mentions, and conversions
• Stay current on AEO (Answer Engine Optimisation) and LLM ranking signals, and actively apply learnings to our content pieces and strategy.
• Conduct ongoing competitor research, SERP analysis, and trend monitoring to inform content prioritisation.
• Develop a deep understanding of our products and ICP, using that knowledge to write content that reflects real product value rather than generic category content.
• Use data (GSC, GA4, Semrush, etc) to guide decisions, from keyword performance and click-through rates to conversion and pipeline influence.

Desired Experience & Qualification

• You're a hybrid thinker, equally comfortable in a spreadsheet and a Google Doc. You can write content as well as engineer it for performance, and you understand the full picture from search signal to sales funnel.
• 4+ years of experience in SEO content, ideally in a B2B SaaS environment.
• Proven track record writing technical, product-led content that ranks and converts — not just content that exists.
• Strong SEO fundamentals: on-page optimisation, internal linking strategy, keyword research, topic clustering, and content architecture.
• Demonstrated ability to translate keyword data and search intent into well-structured content briefs and frameworks.
• Comfortable writing accurately about complex, technical subject matter — HR tech, fintech, legal/compliance topics, or similar.
• Comfortable conducting in-depth research by speaking to Playroll experts, or even external industry leaders.
• Familiarity with AEO concepts and an openness to developing expertise in optimising content for LLM visibility.
• Data-aware: able to use tools like GA4, GSC, Ahrefs, or Semrush to analyse performance and make informed decisions.
• Strong project management instincts — able to prioritise, structure work, and deliver independently

Package & Remuneration

Up to R600 000.00 per annum

Interested?

hello@hustlesa.co

https://hustleconsulting.co/