Salary: R 70 000,00 to R 80 000,00 CTC per month (depending on experience)

Location: Cape Town (Hybrid – 1 x per week in-office)

Overview

A fast-scaling, globally focused ecommerce brand is looking for a Paid Media Specialist with exceptional Meta Ads expertise to join its high-performance marketing team. This is a role for someone who understands paid Meta at a deep level and knows how to turn performance marketing into measurable growth.

Operating across multiple international markets with meaningful ad spend, this environment is built for someone who thrives on testing, optimisation, and understanding what drives customer conversion. Beyond campaign performance, success in this role comes from understanding funnels, buying psychology, and the customer journey from click to purchase.

Working closely with senior leadership and creative teams, you’ll play a key role in refining messaging, improving conversion, and scaling campaigns that deliver results. Meta (Facebook & Instagram) is the core focus of this role, with opportunities to expand into broader paid channels over time.

Duties and Responsibilities

Own and manage paid media campaigns across Meta platforms for multiple international markets

Optimise campaigns against key performance metrics such as acquisition cost, margin efficiency and overall return

Allocate and manage budgets across campaigns, products and regions to maximise performance

Continuously analyse campaign, funnel and product performance data to identify trends and opportunities

Translate performance data into clear actions that improve conversion and scale revenue

Work closely with creative teams to identify high-performing messaging, hooks and formats

Contribute to structured testing frameworks for ads, audiences and landing experiences

Optimise product pages and funnels for different regions based on performance insights

Ensure accurate tracking, attribution and UTM structures across all campaigns

Leverage AI tools to analyse data, identify patterns and improve campaign efficiency

Identify opportunities to automate processes and improve marketing performance through systems thinking

Stay close to global ecommerce and paid media trends to continuously refine strategy Requirements: Minimum 4+ years’ experience in paid media or media buying, with strong focus on Meta Ads (Facebook & Instagram)

Proven experience managing and optimising campaigns with meaningful ad spend

Strong understanding of ecommerce funnels, customer journeys and conversion optimisation

Strong analytical mindset with the ability to interpret data and make informed decisions

Understanding of ecommerce dynamics and buying psychology

Exposure to Google Ads is advantageous, with willingness to expand into additional channels over time

Experience using AI tools in a marketing or analytical context is highly beneficial Please note: Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.

Salt is acting as an Employment Agency in relation to this vacancy.