Social Media and Content Coordinator

We are hiring a Social Media and Content Coordinator for our Marketing Team!🚀

Department: Marketing

Reports To: Marketing Manager

Location📍: Montague Gardens, Cape Town, Western Cape, South Africa

Employment type: Full-time, on-site

About the role

The Social Media & Content Coordinator will act as the central content engine for our brand portfolio.

You will translate marketing strategies and campaign briefs into engaging, platform-specific content; manage organic social channels and communities; coordinate internal and outsourced content production; and use performance data to improve future activity.

This is a hands-on role for someone who can move comfortably between content planning, content design and generation, short-form video production, community engagement, supplier coordination and reporting.

Key responsibilities🧳

Social media planning and management ✍️

• Translate quarterly marketing strategies and campaign briefs into practical social media plans and content calendars.
• Develop and manage organic content calendars across multiple brands and platforms.
• Schedule, publish and optimize content across Instagram, Facebook, TikTok, LinkedIn and other relevant channels.
• Adapt content, messaging and formats for each platform while maintaining the identity and tone of each brand.
• Maintain clear publishing schedules, approval processes and campaign deadlines.
• Identify relevant platform trends and content opportunities that can be used in an authentic, brand-appropriate way.

Content creation and production📱

• Create engaging, social-first content, including short-form videos, graphics, carousels, stories, captions and other digital assets.
• Turn briefs supplied by marketing team members into polished, platform-ready content.
• Plan and coordinate social-first product, lifestyle and campaign shoots.
• Develop clear creative and production briefs for agencies, freelancers, photographers, videographers and content creators.
• Manage production schedules, feedback, approvals and final delivery.
• Repurpose existing content effectively across brands, platforms and formats.
• Collaborate with the Website and Paid Media Manager to produce and supply creative assets for paid digital campaigns, websites and other digital touchpoints.
• Maintain awareness of emerging content formats, creative tools and social media best practices.

Community management 🏠

• Monitor brand channels, comments, direct messages, mentions and relevant conversations daily.
• Respond to routine enquiries and engage meaningfully with brand communities.
• Escalate customer-service, product or reputational matters to the appropriate internal team member.
• Protect and consistently apply each brand’s tone of voice.
• Identify proactive engagement opportunities with customers, creators and relevant communities.
• Maintain clear escalation processes for sensitive or urgent matters.

Content and asset management 🕵️ ♀️🕵️ ♂️

• Maintain an organised and accessible digital content library.
• Manage internally created, outsourced and user-generated content.
• Apply consistent file naming, tagging, metadata and version-control standards.
• Maintain records of content usage rights, creator permissions and expiry dates where applicable.
• Archive seasonal and historical content so that useful assets can easily be located and repurposed.

Reporting and optimisation 📈

• Own regular performance reporting for organic social media channels.
• Track and interpret metrics such as reach, engagement, audience growth, video views, content performance, community responsiveness and traffic generated.
• Identify the strongest and weakest-performing content, formats and platforms.
• Translate performance data into practical recommendations for future content.
• Test new creative approaches, formats, posting schedules and messaging.
• Share concise, commercially relevant insights with the wider marketing team.

Budget and administration 💵

• Track relevant content and social media expenditure against approved budgets and forecasts.
• Record marketing expenditure accurately and timeously in accordance with company procedures.
• Coordinate the submission and payment of invoices from creators, agencies and digital service providers.
• Follow up with suppliers for quotations, statements and valid tax invoices.
• Maintain accurate records of outsourced projects, commitments and approved expenditure.

Experience and qualifications📑

• 2-4 years of relevant experience in social media management, digital content creation, content marketing or a similar role.
• A relevant qualification in marketing, communications, media, design or a related field is advantageous.
• Demonstrable experience managing social media channels for brands or businesses.
• Experience managing content across multiple brands or business units is strongly advantageous.
• A portfolio showing examples of social media content, short-form video, design, copywriting or campaigns that you have personally created or managed.
• Experience coordinating agencies, freelancers, photographers, videographers or content creators.
• Experience interpreting social media analytics and using performance insights to improve content.
• Retail, consumer-brand or e-commerce experience would be advantageous.

Technical and creative skills🌈

• Strong working knowledge of Instagram, Facebook, TikTok and LinkedIn.
• Proficiency in Canva and CapCut, or comparable content creation and video-editing tools.
• The ability to film and edit high-quality social content using a smartphone.
• Strong copywriting, proofreading and storytelling skills.
• Working knowledge of Meta Business Suite and native platform scheduling and analytics tools.
• Adobe Creative Cloud experience is advantageous.
• Familiarity with social media scheduling, workflow or reporting platforms is advantageous.
• A practical understanding of user-generated content, content permissions and usage rights.

Personal attributes 🧬

• Highly organised and able to manage several brands, calendars and deadlines simultaneously.
• Creative, curious and attentive to social and cultural trends.
• Proactive and comfortable taking ownership of projects.
• Commercially aware and able to connect content activity to broader marketing objectives.
• Detail-oriented, with strong quality-control standards.
• Comfortable receiving feedback and adapting creative work.
• A collaborative communicator who can work effectively with internal teams and external suppliers.
• Calm and professional when handling customer or community issues.

What success in this role looks like 🎯

• Consistent, high-quality content is published on time across priority brands.
• Brand channels develop stronger, more engaged communities.
• Content is clearly adapted to each platform rather than duplicated without consideration.
• Marketing campaigns receive the required creative assets on schedule.
• Performance reports provide useful insights and lead to measurable improvements.
• Content libraries, permissions and production workflows remain organised and accessible.
• Budgets, supplier documentation and payment administration are managed accurately.