Brand & Content Designer

Position Purpose

The Brand Custodian & Content Designer is responsible for building, protecting and continuously strengthening an assigned brand across every customer touchpoint.

This role combines exceptional creative execution with commercial thinking, ensuring the brand is consistently presented across digital platforms, retail environments, product packaging, marketing campaigns and customer interactions.

While content creation remains a core responsibility, this position extends beyond design. The successful candidate will act as the day-to-day custodian of the brand, identifying opportunities for improvement, maintaining brand standards, gathering consumer insights, supporting product evolution and ensuring every interaction strengthens the overall brand experience.

This role is ideal for someone who wants to grow beyond graphic design into broader brand management and play an active role in building one of South Africa's fastest-growing consumer brands. You are not responsible for producing content. You are responsible for strengthening the brand. Content is simply one of the ways you achieve that.

Position Philosophy

At our company, every brand deserves an owner.

As Brand Custodian, you will think beyond creating beautiful content.

You will continuously ask

• How can we improve the brand?
• How can we better serve our customers?
• How can we improve the customer experience?
• How can we make our products easier to understand?
• How can we make every interaction more memorable?

You will become one of the people responsible for shaping the future of the brand. You will be empowered to identify opportunities, challenge inconsistencies, recommend improvements and drive initiatives that strengthen the brand across every customer touchpoint.

Key Responsibilities

1. Brand Custodianship

Take ownership of the assigned brand by protecting its identity, maintaining consistency, identifying opportunities for improvement and continuously strengthening how customers experience the brand across every touchpoint.

2. Creative Content Production

Design and produce high-quality creative assets. Leverage AI-powered creative tools to improve speed, creativity and production efficiency.

3. Brand Experience Management

Ensure the brand is consistently represented across every customer touchpoint. Review every touchpoint through the eyes of the customer.

4. Community & Consumer Insights

Translate customer conversations, feedback and reviews into actionable recommendations that improve products, packaging, messaging and the overall customer experience. Become the internal advocate for the customer.

5. Trade Marketing & Brand Activation

Support the execution of the brand within retail and trade environments. Ensure the brand looks exceptional wherever customers encounter it.

6. Product & Packaging Improvement

Gather insights from customers, retailers, pharmacists, distributors and the sales team to identify opportunities for improving products, packaging, messaging and the overall customer experience. Support the continuous refinement of the brand through data-driven recommendations.

7. Competitive Intelligence

Become the company's expert on your assigned category by monitoring competitors, international brands, packaging innovation, digital campaigns, consumer trends, AI developments and retail execution. Share regular recommendations that keep the brand ahead of the market.

8. Brand Governance

Review creative assets and champion brand consistency across all marketing, product and customer touchpoints, ensuring every asset reflects the brand's identity and quality standards before publication.

Required Qualifications

• Bachelor's Degree or National Diploma in Graphic Design, Visual Communication, Multimedia Design or similar.
• 3–5 years' experience in content creation, branding or digital marketing.
• Experience working with consumer brands is advantageous.

Technical Skills

Advanced proficiency in

• Adobe Creative Suite
• Canva
• Figma
• After Effects
• Premiere Pro

Experience using AI creative platforms including

• ChatGPT
• Midjourney
• Adobe Firefly
• Runway
• DALL·E
• Canva Magic Studio
• Emerging AI technologies

Core Competencies

Creative Excellence

• Strong visual storytelling
• Excellent design capability
• Creative problem-solving
• Strong conceptual thinking

Brand Thinking

• Understands branding beyond design
• Commercial awareness
• Customer-centric mindset
• Appreciation for consumer psychology

Communication

• Excellent presentation skills
• Cross-functional collaboration
• Ability to influence stakeholders

Organisation

• Excellent planning
• Attention to detail
• Deadline management
• Asset management

Innovation

• Curious
• Continuously learning
• Comfortable with AI
• Open to experimentation

Ownership

• Takes initiative
• Acts independently
• Thinks commercially
• Identifies opportunities before being asked