Director of Digital Performance Marketing

Director, Digital Performance Marketing

Department: Marketing

Reports To: VP, Marketing

Employment Type: Full-Time | Salary/Exempt

• This is an in office position based in Lewisberry PA*

About the Opportunity

We are seeking an experienced, data-driven Sr. Manager / Director, Performance Marketing to drive lead generation and revenue growth through innovative digital marketing strategies. This role is responsible for planning, executing, analyzing, and optimizing multi-channel digital campaigns to maximize performance and ROI.

If you are passionate about digital marketing, thrive on analytics, and enjoy optimizing campaigns across evolving channels—this is a high-impact opportunity to make a difference.

Key Responsibilities

Digital Strategy & Campaign Execution

• Develop and execute performance marketing strategies across:
• PPC campaigns
• SEO & SEM
• Paid social media
• Display advertising
• Email demand generation and nurturing
• Emerging digital channels
• Continuously test, measure, and optimize campaigns for performance

Marketing Technology & Systems

• Manage and optimize marketing technology platforms, including:
• CRM and automation tools
• Lead scoring and routing
• API integrations
• Websites and landing pages
• Analytics platforms

Performance & Analytics

• Monitor campaign performance and deliver actionable insights
• Use analytics to improve user experience and maximize ROI
• Establish and track KPIs aligned with business objectives

Vendor & Agency Management

• Serve as the primary contact for external agencies and partners
• Oversee project scope, timelines, and performance outcomes

Budget & Competitive Analysis

• Manage digital marketing budgets within guidelines
• Identify opportunities to enhance investment and performance
• Monitor competitive trends and emerging marketing innovations

Internal Collaboration

• Promote analytics best practices across teams
• Ensure brand alignment in all digital marketing initiatives
• Communicate project updates effectively to stakeholders

✅ Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 7–10+ years of hands-on digital marketing experience
• Proven experience in demand generation and lead generation strategies
• Strong expertise in web analytics tools
• Experience managing marketing technology stacks and integrations
• Ability to work independently and manage multiple initiatives
• Strong analytical, communication, and project management skills

Work Environment

This role operates in a professional office setting with standard business equipment and conditions. Extended periods of computer-based work are expected.

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