Digital Marketing Specialist (Wildlife Conservation Education Specialist) - 5417109-0

The Pennsylvania Game Commission is seeking a Digital Marketing Specialist to join the Bureau of Marketing & Strategic Communications at the Harrisburg Headquarters. This position offers the opportunity to apply creative thinking while shaping campaigns that reach diverse audiences. You will assist with email marketing, paid advertising, and engaging digital projects.

Step into a role where strong communication and fresh ideas can make a real impact. Apply today and help promote programs that support hunters and trappers across Pennsylvania.

This position supports the agency’s marketing efforts by assisting with digital projects, managing and implementing email marketing, and paid advertising campaigns. As a Digital Marketing Specialist, you will perform the following duties:

• Email Management: Plan and create agency emails with strong creativity and attention to detail
• Performance Analysis: Review subscriber engagement and analyze trends to improve email results
• Advertising Oversight: Manage digital and traditional paid advertising campaigns across multiple channels
• Campaign Coordination: Work with contracted media partners on planning, budgeting, creative assets, and placement
• Strategy Optimization: Refine advertising strategies based on audience performance and campaign analytics
• Creative Collaboration: Coordinate with communication teams on assets and copywriting for marketing efforts

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information

• Full-time employment
• Work hours are 7:30 AM to 3:30 PM, Monday - Friday, with 30-minute lunch.
• Telework: You may have the opportunity to work from home (telework) part-time. Telework is not permitted during the initial six-month probationary period; eligibility may be granted upon its successful completion. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg. The ability to telework is subject to change at any time. Additional details may be provided during the interview.
• Salary: In some cases, the starting salary may be non-negotiable.
• You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.

QUALIFICATIONS

Minimum Experience and Training Requirements

• Two years of professional experience in the development and implementation of conservation education programs; and a bachelor’s degree with course work in wildlife management, journalism, communications, or a closely related field; or
• An equivalent combination of experience and training.

Additional Requirements

• You must be able to perform essential job functions.

Legal Requirements

• This position falls under the provisions of the Child Protective Services Law.
• Under the Law, a conditional offer of employment will require submission and approval of satisfactory criminal history reports including, but not limited to, PA State Police clearance, PA Child Abuse history clearance, and FBI Fingerprint clearance.

How to Apply

• Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
• If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
• Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
• Failure to comply with the above application requirements may eliminate you from consideration for this position.
• All application materials and interview responses must reflect the applicant’s own experience, qualifications, and work. Applicants may use generative AI tools for preparation purposes only. Use of AI to misrepresent or falsify information, or to assist during interviews, is not permitted. Review the Guidance for Generative AI Tools & Job Seekers for additional information.

Veterans

• Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.pa.gov/agencies/employment/how-to-apply.html and click on Veterans.

Telecommunications Relay Service (TRS)

• 711 (hearing and speech disabilities or other individuals).

If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania.

The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.