Director, Lifecycle Marketing

Position Overview

Great Day Improvements - Director, Lifecycle Marketing

is a career-defining opportunity to shape how Great Day Improvements builds meaningful, lasting relationships with customers across its family of brands. In this role, you will design experiences that feel personal at scale—turning data into connection and customers into lifelong advocates. This is a purpose-driven, innovative leadership position with enterprise-wide impact.

Location: Remote (U.S. Based)

Key Responsibilities

• Develop and own a multi-brand lifecycle marketing strategy aligned to enterprise revenue, retention, and customer experience goals.
• Define a vision for lifecycle marketing that supports each brand’s unique positioning while leveraging shared tools, data, and best practices.
• Build and lead a high-performing lifecycle marketing team; provide mentorship, direction, and development opportunities.
• Partner with marketing, data, and product leaders to align lifecycle initiatives with brand and growth strategies.
• Map the full customer journey across acquisition, onboarding, engagement, upsell, retention, and win-back stages.
• Design and launch personalized, multi-channel campaigns (email, SMS, direct mail, in-product messaging) tailored to customer behavior and lifecycle stage.
• Lead continuous testing and optimization (A/B and multivariate) to improve engagement, conversion, and customer lifetime value.
• Champion cross-sell strategies that create “Customers for Life” across Great Day’s brand family.
• Collaborate with data and martech teams to enhance segmentation, automation, and personalization capabilities.
• Optimize CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, HubSpot) for scale and performance.
• Monitor and report on key metrics including retention, churn, repeat purchase rate, and revenue per customer.
• Translate insights into actionable strategies and communicate performance to executive stakeholders.
• Partner with Brand Marketing to ensure consistent storytelling and creative across all lifecycle touchpoints.
• Work closely with Product, Digital, and Technology teams to create seamless customer experiences.
• Collaborate with Customer Service and Operations to identify and address friction points in the customer journey.

Required Qualifications

• Strategic and analytical thinker with a deep understanding of CRM, retention, and lifecycle marketing.
• Strong leadership and cross-functional influence with the ability to inspire collaboration across brands and functions.
• Data-driven decision maker with strong proficiency in performance analysis and reporting.
• Technologically savvy and comfortable with marketing automation, CRM systems, and segmentation models.
• Exceptional communication and presentation skills with a proven track record of influencing senior stakeholders.
• Ability to balance strategy with hands-on execution in a fast-paced, evolving environment.
• 8–12+ years of progressive experience in CRM, lifecycle, or retention marketing, including at least 3 years in a leadership capacity.
• Proven success in leading lifecycle strategies across multiple brands (experience in e-commerce, retail, subscription, or consumer services is preferred).
• Deep understanding of customer segmentation, personalization, and automation technologies.
• Hands-on experience with lifecycle marketing platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, HubSpot).
• Strong analytical skills with experience in A/B testing, cohort analysis, and CLV modeling.
• Experience in a multi-brand or multi-product environment is highly desirable.

Great Day Improvements (GDI) is an Equal Employment Opportunity Employer.