Global Brand Manager

Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain bikes, folding e-bikes, trekking e-bikes and step thru e-bikes.

Our range of products are sold via both our own online website as well as E-Commerce platforms and via our dealers and our own retail stores worldwide.

With strong growth and expansions in place, we are now seeking a Global Brand Manager to join us based in London. The role of our Global Brand Manager will include but not limited to:

Responsibilities will include but not limited to

• Responsible for global marketing team for all marketing and branding strategies for Leon Cycle and its brands (NCM, ET).
• Support as global marketing team consisting of brand marketing, digital, social, retail marketing, product marketing, marcom and copywriting.
• Partnering with the design team to confirm creative artworks and designs aligning with global brand image and brand vision
• Work with marketing agencies and vendors and project manage their deliverables including but not limited to photoshoots, films, events, PR and exhibitions.
• Set up yearly marketing calendar and list of campaigns/events/roadshows and cycle shows, and project manage all marketing activities together with different country's marketing specialist.
• Ad-hoc duties as and when needed relating to marketing and branding.

Qualifications

• Previous experience in marketing for a retail / consumer goods /sporting goods business with multiple entities and business operations spanning EU, APAC and North America.
• Experience in supporting marketing teams and spearheading global branding and marketing initiatives
• Experience in managing marketing for commercial businesses both with online and digital / E-Commerce operations as well as brick & mortar operations
• Experience working for a rapidly growing business
• Experience in a marketing agency with either concentration in digital, branding, social, offline and events will be highly regarded
• Expert in change management, hands on and comfortable working in a very stressful and frequently overtiming environment (due to time differences between countries)
• Able to manage across different regions and cultures

Salary: GBP 60000 - 80000 per year

Experience: 5 years required