Sales Representative – Dealer Sales UK (Hybrid/Remote)

Sales Representative – Dealer Sales UK (Hybrid/Remote)

Wenaas Workwear is growing – and we want you on board!

Wenaas is a leading manufacturer of high-quality workwear, protective footwear and gloves serving demanding industries such as shipping, oil & gas and energy. As part of our continued growth in the UK market, we’re looking for a proactive and commercially driven Sales Representative to help strengthen our presence among resellers and distribution partners.

This role will be responsible for identifying, recruiting, and managing dealers and resellers to grow our market presence and increase sales through indirect channels. The ideal candidate will have a proven background in PPE, workwear, or industrial safety products and a strong network of contacts within the UK distribution landscape.

What you'll do

• Develop and execute a UK-wide dealer and reseller strategy aligned with company growth objectives.
• Identify and onboard new distribution partners, dealers, and resellers in target regions and sectors.
• Manage and nurture existing dealer relationships to maximize sales performance and brand loyalty.
• Negotiate commercial terms, pricing and promotional agreements with partners.
• Support dealers with training and product knowledge to enhance sell-through.
• Monitor sales performance by channel and market feedback.
• Work closely with marketing and product teams to create channel-specific campaigns.
• Provide market intelligence on competitors, pricing and emerging opportunities.
• Attend key trade shows and networking events to expand visibility and recruit new partners
• Collaborate with our international sales and product teams to deliver tailored solutions
• Work independently from a home office or hybrid setup, ideally located in the center belt of the UK

What we're looking for

• Minimum must has experience in channel sales, distribution management, or dealer development within the PPE, workwear, or related industrial sector.
• Existing network of relevant contacts (distributors, trade resellers, safety equipment suppliers, etc.) in the UK.
• Strong commercial acumen with experience in contract negotiation and margin management.
• Proven ability to launch and grow a distribution network from the ground up.
• Excellent relationship-building and communication skills.
• Self-motivated, results-driven and comfortable working independently.
• UK-based with willingness to travel nationally as required.

What we offer

• A key role in shaping our success in the UK reseller market
• Competitive salary and performance-based bonus structure
• Flexibility with a hybrid or remote work setup
• A passionate, professional and supportive international team
• Opportunity to grow with a company in strong international expansion

Preferred location

We envision that the right candidate is based in one of the following areas: Manchester, Liverpool, Leeds, Sheffield, Birmingham, Southampton, or Newcastle.

About Wenaas Workwear

Wenaas Workwear AS is a leading international supplier of workwear, uniforms, and protective equipment, with a strong focus on safety, quality, and functionality since 1931. Our mission is to create a safer, more secure, and comfortable workday for professionals across industries.

Headquartered in Måndalen, Norway, we also have offices in Oslo, Stavanger, and internationally in Sweden, the UK, the Netherlands, Singapore, and the USA. We are proud to employ nearly 200 people and generate an annual turnover of 1 billion NOK.