Director of Marketing And Business Development

Head of Marketing & New Business

Location: SW London / Greater London (4 days in-office)

Salary: Up to £85,000 + Benefits

Sector: Award-Winning Experiential & Creative Agency

I am currently partnering with one of the UK’s leading independent experiential agencies to find a high-impact Head of Marketing & New Business.

This is a pivotal hire for a "Best Place to Work" award-winner that has built its reputation on people-before-profit and world-class event delivery. They are looking for a strategic "connective tissue" specialist—someone who can bridge the gap between high-level brand storytelling and commercial business development.

The Role

Reporting directly to the Managing Director, you will be responsible for the agency’s external voice and its internal pipeline. This is a leadership position with two direct reports: a PR Lead and a Lead Generation specialist.

Unlike many "Head of" roles that stay at 30,000 feet, this client needs a player-coach. You will define the growth strategy, but you will also be "hands-on" in the pitch room, refining RFIs/RFPs and ensuring the agency’s case studies are as compelling as the events they produce.

Key Responsibilities

• Dual-Stream Strategy: Lead the agency’s marketing roadmap while simultaneously hitting revenue and lead-gen targets.
• Pitch Leadership: Orchestrate major pitch submissions, ensuring the agency’s narrative is sharp, differentiated, and commercially sound.
• Team Management: Mentor and direct the PR and Lead Generation functions to create a unified, "always-on" growth engine.
• Brand Guardianship: Act as the gatekeeper for all brand touchpoints, from the website and social channels to high-end industry reports.
• Performance Analytics: Own the CRM and marketing tech stack, providing clear data-led insights to the board on ROI and pipeline risks.

What They Are Looking For

• Agency Experience: 6+ years within a creative, events, or brand agency environment.
• The "Storyteller" Gene: An innate ability to turn complex project work into compelling, emotive narratives that win pitches.
• Hands-on Capability: You are comfortable with marketing technology, AI tools, and the "nitty-gritty" of pitch preparation.
• Commercial Acumen: You understand the agency sales cycle and know how to move a lead from "curious" to "closed."

Why This Agency?

They are known for a culture that avoids the typical "burnout" agency model.

• Generous Leave: 27 days + public holidays + your birthday + charity days.
• Wellbeing: Private healthcare, gym contributions, and a payday Friday 3:00 PM finish.
• Environment: A stunning, modern workspace in SW London designed to foster the very creativity they sell to clients.
• Growth: Significant investment in external coaching and professional development.

To Apply

If you are a Marketing Manager, Growth Lead, or Agency Strategist looking for more autonomy and a seat at the leadership table, let’s talk.

Please submit your CV for a confidential discussion.

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Salary: GBP 85000 per year

Experience: 6 years required