Advertising Analyst

The Opportunity

As an Advertising Analyst at Outshine, you’ll help plan, launch, and optimize paid digital advertising programs for some of the fastest-growing B2B SaaS companies. Your work will focus on executing campaigns, analyzing performance data, identifying optimization opportunities, and supporting strategic recommendations that improve advertising performance for our clients.

Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $54,000-$63,000 CAD/year, depending on relevant skills and experience, as part of a complete, competitive package.

What You’ll Do

• Campaign execution & optimization. You build, launch, QA, and maintain paid advertising campaigns, implementing optimizations, such as adjustments to bids, budgets, targeting, and creative, in collaboration with your team.
• Performance analysis. You analyze campaign data to track performance against goals, highlight trends or changes, and surface observations that help inform optimizations.
• Reporting & client deliverables. You prepare performance reports, presentations, and other client-facing materials, ensuring they are accurate, clear, and well-formatted.
• Research & testing support. You research new tactics, support campaign tests, and contribute ideas that help improve campaign performance.

What You’ll Bring

• 1+ year(s) relevant experience in paid digital advertising or media buying/planning
• Proficient working in the Google suite of products (Docs, Sheets, Gmail, Slides) and can effectively create, format and proofread shared client deliverables
• Above-average organization, communication, and time management skills
• Digital/marketing certifications under your belt, such as Google Analytics, Google Ads, etc.
• Experience in an advertising or marketing agency is an asset

To be the best fit for this role, you’re

• Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture
• Optimistic & Collaborative: You maintain a positive outlook in challenging times, and working on a team to solve tough problems motivates you
• Proactive: You prioritize forward momentum on projects and in your own development
• Analytical: You exhibit a probing mind and draw insights from data
• Growth-Driven: You believe talent and performance can be developed through effort and persistence
• Efficient: You produce significant output, avoiding wasted effort where possible
• Honest & Ethical: You don’t cut corners; you do what is right, not convenient
• Driven: You possess an unwavering determination to achieve personal and team goals

Benefits

Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering:

• Competitive vacation time, your birthday off, and two days/year of volunteer paid time off
• Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%)
• Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours
• RRSP matching up to 3% of your salary
• Extensive training opportunities, both internal (i.e. mentorship program) and external (i.e. individual allowances for attending conferences, participating in relevant courses, etc.)
• Monthly cell phone allowance
• Parental leave support and benefits, including a 100% salary top-up for the first 12 weeks of leave and uninterrupted access to health and dental benefits
• and more...

Outshine's office space is located in Halifax's North End, and we have embraced a hybrid work model where teammates can choose the work arrangement that’s best for them—remote, in-office, or both. We also offer:

• An allowance to set up your home workspace
• Opportunities for team connection, including two in-person team-wide events each year (onsite in the Spring & offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, and more)
• Best-in-class collaboration tools, including Slack, Zoom, Asana, and Loom
• A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other

About Outshine

Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience.

When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout San Francisco, New York, Europe, Australia, and beyond.