About ZEISS
ZEISS is technology and innovation. Founded in Germany, in 1846, ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries across 50 countries.
As a company wholly owned by a foundation, ZEISS is committed to responsibility in all its activities. As a pioneer in scientific optics, it's employees across the globe continue to push the boundaries of what is possible. With a strong focus on quality and innovation, ZEISS creates value for its customers and helps shape new ways of seeing the world.
Role & Responsibilities
The Extended Reality Product & Marketing Coordinator is responsible for shaping and managing the localization and translation of global XR solutions into consistent local market offers across the Asia region (all Asian markets apart from China and Taiwan), customer experiences, and commercial execution across multiple Asian markets.
The role connects global XR strategy, the Retail & Services strategy and the local market strategy with regional implementation by aligning cross-functional stakeholders, supporting rollout readiness across markets, and driving adoption in an efficient and scalable way.
Primary duties and responsibilities
- Manage go-to-market local strategic planning across multiple markets, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
- Conduct market, customer, competitor, and operational analysis across markets to identify adoption barriers, localization needs, market constraints, and operational gaps.
- Consolidate market insights into recommendations for global product management, local strategy, commercialization priorities, and regional improvement actions.
- Align product positioning, messaging, and value propositions with the global XR team and support consistent adaptation across markets for our clients.
- Manage cross-functional stakeholders across local and regional teams, including sales, marketing, operations, commercial, customer service, and regulatory.
- Track market readiness, launch progress, and execution quality across different markets, and escalate risks or dependencies where needed.
- Project management of the local rollout of online journeys across markets, ensuring consistency and reuse where possible.
- Steer offline retail enablement across markets, including ECP selection principles, onboarding approaches, staff training, and quality audits.
- Develop sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
- Key point of contact for customer relations across markets and functions.
- Collect customer feedback, identify adoption performance, and monitor business KPIs after launch, derive and consolidate learnings across markets.
- Lead regional improvement initiatives and inform the global XR team about recurring market needs and improvement themes.
- Ensure close alignment with the global team to define support needs and prioritize regional dependencies.
Education / Professional Certification
- Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or related field
Experience
- 7+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
- Proven track record in optical or health care industry a plus
- Experience with international rollouts and omnichannel strategies
- Optional: Experience with consumer tech, medical device, optical retail
Knowledge / Skills / Other characteristics
- Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
- Experience in project management in matrix organizations
- Experience managing rollouts across multiple markets and aligning cross-functional stakeholders in a matrix organization
- Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
- Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels and across markets
- Ability to identify operational gaps, localization needs, and market constraints and translate them into scalable actions
- Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, local markets and global teams.
- Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.
- Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up.
- Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments
- Analytical and commercially minded; able to connect data-driven insights with strategic decision-making
- Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment
- High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently
- Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward
- Strong verbal and written English skills (C1-C2)
