Manager/Senior Manager, Marketing & Lead Fulfilment (WOD)

What the role is

We are looking for a versatile and driven individual who thrives at the intersection of digital marketing strategy and operational excellence, driving awareness and demand for SWDA's programmes and career-matching services, while ensuring that every lead generated is translated into meaningful outcomes for jobseekers.

This is a hands-on, high-impact role that calls for a strategic thinker who is equally comfortable running performance marketing campaigns and managing external vendor partnerships. You will collaborate closely with cross-functional teams across communications, operations, and programme delivery, and play a key role in shaping how Singaporeans discover and access career and employment support.

What you will be working on

Digital Marketing & Performance Marketing

• Plan, execute and optimise integrated digital marketing campaigns across paid, owned and earned channels to drive awareness and registrations for SWDA's programmes and career-matching services.
• Lead performance marketing initiatives across paid search (SEM/Google Ads), paid social (Meta, LinkedIn) and display advertising, as well as campaigns across owned channels.
• Define KPIs, monitor campaign performance dashboards and deliver data-driven insights and recommendations to improve return on marketing investment.
• Stay current with digital marketing trends, tools and platform updates, proactively identifying new channels and tactics relevant to SWDA's target audiences.
• Work hands-on with marketing tools and platforms such as Google Analytics and Google Tag Manager to monitor campaign performance and implement tracking pixels for marketing campaigns.

Lead Fulfilment & Vendor Management

• Oversee the end-to-end lead fulfilment funnel, ensuring qualified leads generated through marketing efforts are effectively managed and converted into appointments and programme enrolments.
• Manage relationships with external fulfilment vendors, setting clear performance expectations, monitoring quality of work and driving accountability for conversion rate targets (lead-to-appointment).
• Review and validate vendor reports on a regular basis, ensuring accuracy, completeness and alignment with SWDA's reporting standards and programme objectives.
• Develop, review and enforce Standard Operating Procedures (SOPs) with external vendors to ensure consistent service delivery, data integrity and compliance with SWDA's processes.
• Reconcile appointment bookings for billing and administrative purposes, ensuring accurate record-keeping and timely resolution of discrepancies.
• Identify opportunities to improve fulfilment processes and conversion performance, proposing and implementing enhancements in collaboration with vendors and internal stakeholders.

Additional Responsibilities

• Analyse paid and owned channel marketing outcomes to provide insights and data-driven recommendations for improving campaign performance.
• Prepare monthly performance reports for internal and external stakeholder updates.

What we are looking for

Experience

• Minimum 3–5 years of relevant experience in digital marketing, with demonstrated expertise in performance marketing across paid and owned channels.
• Prior experience managing lead fulfilment operations or working with external vendors in a lead management or contact centre context will be a strong advantage.

Skills & Competencies

• Hands-on proficiency with digital marketing platforms (e.g. Google, Meta Ads) and web analytics tools (e.g., Google Analytics 4).
• Strong understanding of the full digital marketing funnel, from awareness and acquisition through to conversion and retention.
• Analytical mindset with the ability to interpret data, generate insights and make evidence-based decisions.
• Strong communication and interpersonal skills, with the ability to work effectively in a collaborative, cross-functional team environment.
• Detail-oriented with strong organisational skills; able to manage multiple projects and deadlines concurrently.

Successful candidates will be offered a contract in the first instance and may be considered for an extension or be placed on a permanent tenure.

Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP

About Skills and Workforce Development Agency

The Skills and Workforce Development Agency (SWDA), a statutory board under the Ministry of Manpower (MOM), drives lifelong learning and workforce development to enable Singaporeans to take charge of their careers, learn for life, access good jobs, and grow in fulfilling careers. We enable employers to build a skilled, future-ready workforce, design quality jobs, and adopt skills recognition practices.

Together with our partners, we build a trusted, high-quality, industry-relevant, and innovative ecosystem that meets the evolving workforce needs of both businesses and workers.

Guided by our vision of a Singapore where everyone can grow in fulfilling careers, we live our promise of Building Skills, Growing Careers by nurturing lifelong learning, strengthening employability and enabling career growth for all, including our own officers, through a continuous learning culture and a supportive, flexible, inclusive working environment that fosters innovation, collaboration, and well-being.

So, join us to be part of a dynamic team driving the national SkillsFuture movement and building a strong Singaporean core. Together, we create opportunities, transform lives, and shape the future of work.