Ecommerce Operations Manager / Digital Marketing - Shopify Plus

About Forme

Forme Science is a fast-growing health, wellness, and human performance technology company on a mission to help people move, feel, and live better through science-driven design.

We create patented, FDA-registered posture-correcting activewear and clinically informed wellness products designed to improve alignment, movement, recovery, and everyday performance. Our wearable technology is trusted by leading healthcare professionals, professional athletes, Olympians, and hundreds of thousands of customers worldwide.

Forme is the Official Posture and Recovery Partner of the MLBPA and WNBPA. The company has been featured in Forbes, Fast Company, Women’s Health, Good Morning America, and other leading media outlets, and has been recognized by the Los Angeles Times and Inc. 5000 as one of the fastest-growing private companies in the United States.

As we continue to scale, we are redefining the category of functional wellness apparel and building a global platform at the intersection of health, technology, apparel, and human performance.

The Role

The E-Commerce Operations & Digital Marketing Manager will be the day-to-day owner of Forme’s Shopify Plus store and a key partner across marketing, creative, customer experience, operations, technology, and leadership.

This is a hands-on role for someone who is equally comfortable managing website updates, troubleshooting back-end issues, launching digital marketing initiatives, coordinating with developers and agencies, analyzing performance, and identifying opportunities to improve the customer journey, conversion rate, retention, and revenue.

You will help ensure that our website and digital campaigns are accurate, high-performing, visually consistent, and ready to support a rapidly growing e-commerce business.

What You’ll OwnShopify Plus and Website Operations

• Manage the day-to-day operation and administration of Forme’s Shopify Plus store
• Build, update, test, and launch landing pages, product pages, collections, promotions, bundles, and merchandising initiatives
• Manage product setup, pricing, discounts, inventory settings, navigation, tags, metafields, product feeds, and other back-end configurations
• Maintain an accurate, visually consistent, and high-performing website across desktop and mobile
• Conduct regular quality assurance across site content, promotions, checkout flows, applications, and integrations
• Troubleshoot Shopify, theme, application, checkout, tracking, attribution, and integration issues
• Manage and evaluate Shopify applications, third-party tools, technology partners, developers, and external agencies
• Work with developers and agencies to scope, prioritize, test, and deploy website improvements
• Maintain strong site speed, functionality, merchandising, navigation, product discovery, and checkout experiences

Digital Marketing and Campaign Execution

• Help plan and execute integrated digital marketing campaigns across the website, paid media, email, SMS, affiliates, creators, content, and promotional partnerships
• Coordinate product launches, seasonal campaigns, promotional initiatives, and merchandising moments across marketing, creative, inventory, and customer experience teams
• Build campaign landing pages and ensure consistent messaging across advertisements, email, SMS, social media, and the website
• Support campaign execution across Meta, Google, TikTok, and other relevant digital platforms
• Coordinate creative briefs, campaign assets, promotional offers, audience requirements, tracking links, and launch timelines
• Partner with email and SMS teams to support lifecycle marketing, customer segmentation, retention campaigns, and promotional calendars
• Support affiliate, creator, influencer, partnership, and referral marketing initiatives
• Ensure discount codes, pixels, product feeds, attribution links, UTMs, analytics, and conversion tracking are properly configured
• Maintain the e-commerce and digital marketing calendar and ensure campaigns, product launches, and website updates are delivered accurately and on schedule
• Monitor competitive activity, customer behavior, e-commerce trends, and emerging digital growth opportunities

Conversion, Analytics, and Growth

• Monitor website performance, conversion rate, average order value, customer acquisition cost, return on advertising spend, retention, customer behavior, and other key e-commerce metrics
• Develop recurring reports and translate performance data into clear, actionable recommendations
• Support conversion-rate optimization through structured testing of landing pages, offers, merchandising, navigation, checkout, and the broader customer journey
• Identify opportunities to improve marketing efficiency, increase revenue, strengthen retention, and elevate the customer experience
• Partner with performance marketing, email, SMS, affiliate, content, and creative teams to execute integrated growth initiatives
• Identify operational bottlenecks and build scalable systems, workflows, dashboards, and documentation
• Stay current on Shopify Plus capabilities, e-commerce best practices, digital marketing trends, emerging technologies, and customer experience innovations

What We’re Looking For

• 4–7 years of experience in e-commerce operations, digital marketing, website management, digital merchandising, growth marketing, or a related role
• Strong hands-on experience managing a Shopify or Shopify Plus store
• Experience working within a fast-growing consumer, wellness, apparel, beauty, fitness, healthcare, or digitally native brand
• Strong understanding of e-commerce fundamentals, including conversion rate, average order value, customer acquisition cost, return on advertising spend, merchandising, promotions, retention, and lifetime value
• Experience supporting digital marketing campaigns across paid acquisition, email, SMS, affiliate, influencer, content, or retention channels
• Experience working with Meta Ads Manager, Google Ads, or other paid digital platforms is strongly preferred
• Ability to manage multiple initiatives, deadlines, agencies, and stakeholders with exceptional attention to detail
• Comfortable troubleshooting technical issues and communicating effectively with developers and technology partners
• Experience with Shopify themes, applications, metafields, product feeds, analytics, attribution, and third-party integrations
• Familiarity with tools such as Klaviyo, Google Analytics, Google Tag Manager, Postscript, Gorgias, Triple Whale, Meta Ads Manager, Google Ads, or comparable platforms
• Working knowledge of HTML and CSS is a plus
• Strong analytical skills and the ability to translate data into practical business improvements
• A proactive, resourceful mindset with a strong sense of urgency and ownership
• Excellent written and verbal communication skills

The Ideal Candidate

You are a builder and operator who enjoys making digital businesses work better. You are highly organized, commercially minded, and comfortable moving between strategic priorities and detailed execution.

You are equally comfortable launching a campaign, updating a Shopify collection, analyzing website performance, troubleshooting a tracking issue, coordinating with creative teams, and identifying ways to improve conversion.

You notice when a promotion is configured incorrectly, a landing page could perform better, a mobile experience feels clunky, campaign messaging is inconsistent, or an internal process needs to be rebuilt.

You do not wait to be told what is broken. You identify opportunities, recommend solutions, and drive them through completion.

Why Join Forme

• Join one of America’s fastest-growing companies at the intersection of wellness, technology, apparel, and human performance
• Take meaningful ownership of a major digital commerce platform and customer experience
• Work directly with company leadership and cross-functional teams
• Help shape the digital growth strategy of an innovative and mission-driven brand
• Build systems, processes, and capabilities that will support Forme’s next stage of growth
• Make a direct and measurable impact on customer experience, conversion, retention, and revenue

How to Apply

Please submit your résumé and a short note describing your experience managing Shopify or Shopify Plus stores and executing digital marketing initiatives. Where possible, include examples of websites, launches, conversion initiatives, or e-commerce projects you have directly managed.

Forme Science is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.