Marketing Manager, Prime Video US Streaming

Own the Game-Day Experience for Prime Video's Biggest Live Sports! Prime Video (PV) is transforming how fans experience live sports—from Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week.

Your Arena: You'll own the Storefront and Fire TV marketing execution for Prime Video's expansive live sports catalog—NBA, Thursday Night Football, NASCAR, and more. This is high-stakes, real-time marketing where every second counts. You'll launch time-sensitive campaigns, troubleshoot live during games, and optimize performance on the fly to ensure fans never miss a moment.

The Play

• Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform
• Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences
• QA, monitor, and optimize in real-time—because when the game is live, there's no room for error
• Drive fan engagement through strategic in-app placements and Fire TV promotions
• Be the champion for Prime Video's sports merchandising strategy

What You Bring

A passion for sports, an eye for detail, and the ability to thrive under pressure. You'll work in a fast-paced environment where deadlines are non-negotiable and every campaign directly impacts how millions of fans experience their favorite sports.

If you live for the intensity of game day and want to shape how the world watches live sports, this is your shot.

Key job responsibilities

Live Events Campaign Execution & Operations (40%)

• Schedule, publish and QA Prime Video live sports content across PV Storefront, X-Site and Fire TV
• Execute merchandising requests from Marketing Managers, Content Acquisition Managers (CAMs) and Planning teams with quick turnaround times
• Execute A/B tests for carousel positioning, creative assets, and messaging frameworks as requested by stakeholder teams
• Process high-volume requests during peak sports periods including playoffs, championship games, season openers, and marquee sporting events

Quality Assurance & Monitoring (30%)

• Conduct pre-launch QA on all live event placements to ensure creative assets, metadata, and links are accurate
• Monitor live storefront content during live games to identify and escalate technical issues, content defects, or customer-facing errors
• Verify compliance with league brand guidelines, broadcast rights requirements, and partner agreements for all published sports content
• Document and track all live event executions, real-time changes, and technical issues in internal tracking systems

Stakeholder Coordination (20%)

• Manage campaign intake via ticketing systems and other communication channels (e.g. emails, Slack) prioritizing by business impact and live game schedules
• Partner with Creative and Marketing teams to ensure timely asset delivery for live events
• Communicate campaign status to key stakeholder teams

Process Improvement & Documentation (10%)

• Identify automation opportunities for repetitive manual tasks and communicate to leadership
• Provide feedback on tooling gaps and process inefficiencies
• Document workflows and create/update SOPs for merchandising processes
• Contribute to knowledge base articles and training materials for team efficiency

This role operates on a shift-based schedule to support live events coverage. Candidates must be available to work assigned shifts that include weekends and select holidays during peak sports seasons (e.g. playoffs, championships, tournament finals, etc.). Schedule flexibility is required to accommodate live game coverage needs and shift rotations.

A day in the life

• Map out key live events and align corresponding storefront campaigns across in-app and out-of-app placements
• Run extensive live QA exercise across devices
• Monitor games while live and trouble shoot issues, if any
• Plan and execute upcoming storefront merchandising campaigns and run pre-QA checks
• Connect with stakeholder teams to plan for future campaigns
• Ideate and execute storefront experiments that improve CX and business performance
• Summarize and share campaign observations and learnings regularly with partner teams and key stakeholders

BASIC QUALIFICATIONS

• 3+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Knowledge of project management tools

PREFERRED QUALIFICATIONS

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience equally comfortable building strategic marketing plans and executing at a tactical level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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