["Senior Product Marketing Manager, Alexa Go-to-Market (GTM)","Senior Product Marketing Manager, Alexa Go-to-Market (GTM)"]

The Product Marketing Manager for this role leads go-to-market (GTM) for Alexa+ expansion endpoints, including cross-company efforts like the recent Alexa for Shopping launch and hardware endpoints beyond Echo (e.g., Fire TV). This role combines deep customer understanding with a strong command of product positioning to drive adoption and engagement at scale.

This is an opportunity to join the high-performing team bring Alexa+ to hundreds of millions of customers globally. This role will bring innovation and cohesion to our efforts to deliver a seamless and delightful Alexa experience to new endpoints, and new customers, opening key funnels for adoption and engagement.

A successful candidate will thrive in ambiguity and can influence without authority, bringing process, shared goals, and discipline to a highly dynamic and fluid environment. This role requires strong Ownership, Earns Trust, and Bias for Action.

Key job responsibilities

• Develop and implement the expansion endpoint northstar GTM strategy
• Invent and implement scalable global playbooks for working with partner GTM, product, and international teams
• Design, lead, and implement programs that drive adoption on each endpoint
• Design, lead and implement programs that drive engaged customers on these endpoints to deeper engagement with Alexa+, including device ownership and Prime membership
• Analyze performance metrics and drive business decisions about future direction based on performance

About the team

The Alexa GTM team owns launch strategy and cross-organizational orchestration for Alexa+, ensuring new capabilities, endpoints, and customer experiences reach market effectively in a fast-changing customer and competitive landscape while driving adoption and engagement.

The team partners closely with Product, Brand, Lifecycle, and key internal partners to align launch plans with business goals and customer priorities.

BASIC QUALIFICATIONS

• Experience leading go-to-market for consumer software or hardware product launches
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience using data and metrics to drive improvements
• Experience communicating results to stakeholders
• Experience communicating results to senior leadership
• Strong understanding of international market dynamics and localization requirements.

PREFERRED QUALIFICATIONS

• Experience with customer segmentation, profiling, and targeting
• Experience in project and program management and delivering key business outcomes

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Skills

Amazon Alexa, Business Plan, Business Support, Consumer Goods and Services, Consumer Software, Customer Experience, Customer/Client Research, Improvement Metrics, Leadership, Localization, Market Segmentation, Performance Analysis, Performance Metrics, Process Improvement, Product Marketing, Product Positioning, Product/Service Launch, Project Planning, Project/Program Management

About the Company

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences.

And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1

At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset.

“Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles

Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

Company Size

10,000 employees or more

Industry

Retail

Founded

1994

Website

http://Amazon.com/militaryroles