Marketing Campaign Operations Strategist
Location: Remote
Department: Marketing
Reports to: Senior Manager, Marketing GTM
Why Join Omnicell?
At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life.
This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact.
What You’ll Do
Drive Campaign Execution Excellence
As a Marketing Campaign Operations Strategist, you will serve as the operational engine behind Omnicell’s multi-channel marketing programs by:
- Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
- Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
- Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
- Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
- Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
- Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
- Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
Ensure Quality, Compliance & Data Integrity
- Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
- Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
- Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
- Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.
Support Optimization & Continuous Improvement
- Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
- Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
- Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
- Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.
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Who You Are
Minimum Qualifications
- Bachelor's degree in marketing, business, communications, or related field
- 3+ years of experience in marketing operations, campaign operations, or demand generation execution
- Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
- Strong understanding of Salesforce CRM campaign and lead object relationships
- Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
- Background in healthcare technology, SaaS, or enterprise solution selling organizations.
- Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
- Working knowledge of HTML and CSS for email troubleshooting and template modifications.
- Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
- Familiarity with social media management and publishing platforms such as Oktopost.
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How You’ll Elevate at Omnicell
At Omnicell, success is defined not only by what we accomplish, but by how we work together to achieve it. As a Marketing Campaign Operations Strategist, you will embody our Elevate Behaviors through the following actions:
Collaborate
- Build trusted partnerships across Demand Generation, Digital Marketing, GTM Planning, Sales Operations, and Product Marketing teams.
- Foster alignment and transparency across campaign stakeholders to ensure successful execution.
Inspire
- Bring a customer-first mindset to campaign delivery.
- Influence operational excellence by promoting best practices, quality standards, and continuous improvement.
Develop
- Continuously expand your expertise in marketing automation, CRM technologies, campaign analytics, and digital marketing execution.
- Share knowledge and help elevate operational capabilities across the marketing organization.
Execute
- Demonstrate ownership and accountability for campaign delivery timelines, launch readiness, and execution quality.
- Prioritize effectively while managing multiple programs and competing deadlines.
Impact
- Drive measurable business outcomes through scalable campaign operations and marketing automation excellence.
- Identify opportunities to streamline workflows, improve efficiency, and enhance the buyer experience through data-driven optimization.
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Work Conditions
- Remote-based role.
- Up to 25% travel for team meetings, customer engagements, industry events, or business-related activities.
Salary Information
This position will offer a base salary of $100,000-$110,000
Actual compensation will be determined based on a variety of factors, including but not limited to:
- State you reside in
- Relevant job‑related skills and experience
- Education and certifications
- Market data and competitiveness
- Internal equity considerations
- Alignment with organizational compensation guidelines
