Lead Product Marketing Manager, AI

About The Company

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $380 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

If you're a customer-obsessed Product Marketing Manager with AI or deep-tech experience, this is an opportunity to help define the future of one of the world's most ambitious AI-powered consumer products.

You'll be the dedicated PMM for our AI & Chat pillar, partnering closely with Product, Engineering, Design, Data Science, and Growth to shape what we build, how we bring it to market, and how millions of customers experience AI-powered financial guidance.

From influencing product strategy and positioning to leading launches and driving adoption, you'll own the full lifecycle of some of Cleo's most strategic initiatives.

We're hiring in both the US (East Coast-friendly hours) and London.

Key Responsibilities

Partner with product to shape our next-gen AI

• Build a trusted partnership with product and engineering, influencing roadmap decisions through deep customer understanding, market insights, competitive intelligence, and whitespace analysis.
• You are the go-to expert on our AI product and underlying technology – where we win, where we don’t, and why.
• You understand or are able to grasp the technical details quickly and independently.
• Deeply understand our US-based audience’s money habits, needs, and behaviors across AI and financial products.
• Bring the voice of the customer into product development from the earliest stages, helping ensure we're building products that solve real problems and stand out in the market.

Lead bold and insightful GTM

• Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration, and scaled growth.
• Create clear, compelling positioning and messaging that lands emotionally and functionally, grounded in insight and differentiated by brand. You can oscillate equally between technical concepts aimed at investors to simplified versions aimed at consumers.
• Write sharp strategy and creative briefs that help cross-functional teams produce their best work.
• Design and execute channel strategies and launch plans from scratch, whether it’s a major feature rollout or a market-defining innovation.

Drive growth through continuous learning

• Partner closely with Lifecycle, Performance Marketing, Product, and Data Science to increase adoption, engagement, and retention.
• Use experimentation, customer insights, and data to identify opportunities, validate hypotheses, and continuously improve product performance.
• Define success metrics, measure impact, and use learnings to influence future product and marketing decisions.

About You

• 6+ years of Product Marketing experience in fast-paced, high-growth technology companies.
• Strong AI or deep technical fluency - you can quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy.
• Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth.
• Highly autonomous and comfortable operating in ambiguity. You independently drive complex initiatives from strategy through execution, requiring little direction while keeping stakeholders aligned.
• You thrive on solving problems without obvious answers. You're resourceful, ask thoughtful questions, connect disparate information, and create clarity where none exists.
• Strong cross-functional leader with a track record of influencing Product, Engineering, Design, Data Science, and Marketing teams to make better decisions and deliver better outcomes.
• Customer-obsessed, intellectually curious, and biased toward action. You have high standards, challenge assumptions, and continuously raise the quality of the work around you.

Breakdown Of Interview Process

• 30 minute initial call with the Talent team to assess your suitability for the role.
• 45 minute problem solving case that will delve into your commercial mindset & analytical ability.
• 45 minute conversational deep-dive with our Product Marketing Director.
• Take home task - reviewed by our Product Marketing Director
• Panel with our Head of AI pillar and Head of Technical Content.
• A bar raiser interview to delve into your experience & career history.

What do you get for all your hardwork?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/. This position is an L4 in our progression framework and, depending on experience, we can pay up to
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year for UK employees, 20 days for US employees
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

Welcoming everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact.

I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed.

By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice