Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will develop and execute comprehensive social media strategies that engage audiences, boost brand awareness, and drive measurable marketing performance.

Your expertise in content creation, media management, and analytics will be essential in crafting compelling campaigns that resonate with diverse audiences. This position offers an exciting opportunity to lead creative initiatives, harness cutting-edge marketing tools, and make a significant impact on our company’s growth trajectory.

Responsibilities

• Develop and implement engaging social media content strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and engagement.
• Manage daily social media operations using tools to schedule posts, monitor conversations, and analyze performance metrics.
• Create high-quality visual content using platforms such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign appeal and brand consistency.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for search engines (SEO) by researching relevant keywords and integrating them into social media posts and website content.
• Plan and execute targeted advertising campaigns on Facebook Ads and other digital platforms to reach specific audience segments effectively.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and marketing analytics platforms to track engagement, conversions, and ROI.
• Collaborate with public relations teams to manage media relations, craft press releases, and ensure positive brand representation across all channels.
• Produce multimedia content including videos and photographs for campaigns while ensuring consistent branding standards.
• Analyze social media metrics regularly to refine strategies, improve engagement rates, and report on campaign success to stakeholders.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across various platforms.
• Extensive knowledge of social media marketing tools such as Hootsuite or Buffer for scheduling and analytics purposes.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience with digital advertising platforms like Facebook Advertising and familiarity with media performance analytics.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Background in content writing, media editing tools, video editing software, and photography is highly desirable.
• Ability to monitor marketing online analytics effectively to optimize ongoing campaigns for maximum impact.
• Excellent relationship management skills combined with clear social media communication abilities to engage audiences authentically.

Join us as a Social Media and Marketing Manager if you’re passionate about crafting compelling stories that connect people with brands! Bring your creativity, strategic thinking, and analytical skills to a vibrant team dedicated to making a meaningful difference through innovative digital marketing initiatives!

Pay: $18.00 - $24.00 per hour

People with a criminal record are encouraged to apply

Work Location: In person