Essential Responsibilities and Duties
- Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (suchas OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other majoracquisition platforms.
- Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
- CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
- Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
- Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
- Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager's success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency:Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization:Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion:Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery:Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
- Salary Rate: DOE
- Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
Skills
Apple Macs, Auditing, Automation, Average Costing, Benchmarking, Budget Management, Budgeting, Business Intelligence, Campaigns, Certified Public Accountant (CPA), Cost Control, Cost-Per-Lead, Customer Relationship Management (CRM), Data Analysis, Data Cleaning, Data Modeling, Data Quality, Dental Insurance, Digital Media, Expense Allocation, Expense Reports, External Audit, Facebook, Financial Trend Analysis, Intel Product Family, Lead Generation, Leadership, Legal, Mac Operating System, Marketing, Marketing Automation Software, Metrics, Microsoft Windows Operating System, Multimedia, Multiplatform/Cross-Platform, Onboarding, Online Marketing, Operating Systems, Partner Sales, Performance Management, Performance Metrics, Performance Tuning/Optimization, Power BI, Presentation/Verbal Skills, Psychiatry and Mental Health, Return on Investment (ROI), Sales, Sales Qualification, Salesforce.com, Solid State Drive (SSD), Startup, Team Player, USB, Website Conversion, Wireless Communications
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Alonso and Alonso Attorneys at Law
