We are seeking a highly skilled and strategic Marketing Product Manager with deep expertise in Salesforce Marketing Cloud to lead the development and execution of our marketing product strategy. In this role, you’ll own the roadmap, drive successful implementation of features and campaigns, and collaborate closely with cross-functional teams to deliver seamless, data-driven customer experiences.

Your deep knowledge of Martech & CRM will be instrumental in optimising our omnichannel experience and delivering impactful marketing initiatives.

Responsibilities

•Develop and execute the marketing product strategy and roadmap, aligning with business objectives and customer needs.

•Utilise your expertise in Salesforce Marketing Cloud to drive the optimisation of our e-commerce platform and marketing campaigns.

•Leverage Tulip (clienteling platform) to support personalised in-store experiences, enabling associates with tools to drive customer engagement, retention, and sales across channels.

•Collaborate with cross-functional teams, including e-Commerce, Creative (UX/UI), Marketing, CRM, Retail and other IT application teams to gather requirements and translate them into actionable plans.

•Define user stories, acceptance criteria, and product requirements to guide the development and implementation of e-commerce features and marketing campaigns.

•Work closely with development teams to ensure timely and successful delivery of product features and marketing initiatives.

•Continuously monitor and analyse user feedback and marketing metrics to identify areas for improvement and drive data-driven decision-making.

•Leverage Salesforce Marketing Cloud to develop and execute personalised and targeted marketing campaigns to enhance customer engagement and drive conversions.

•Stay up-to-date with e-commerce and marketing industry trends, best practices, and emerging technologies to drive innovation and competitive advantage.

•Serve as a subject matter expert and provide guidance and support to cross-functional teams, including sales, marketing, and customer support, to ensure effective adoption and utilisation of e-commerce and marketing offerings.

•Have a thorough understanding of incident management processes and best practices. Be capable of handling critical incidents and coordinating appropriate actions to minimise downtime and ensure quick resolution. Act as a primary point of contact for critical issues and communicate effectively with stakeholders during incident resolution.

•Cultivated a collaborative, high-performing team environment that emphasised knowledge sharing, continuous improvement, and alignment with business goals.

Qualifications

•Bachelor’s degree in business, Marketing, Computer Science, or a related field.

•Minimum of 6 years of experience as a Product Manager, with a strong focus on digital marketing.

•Extensive knowledge of Salesforce Marketing Cloud and Tulip (clienteling platform), including hands-on experience in configuration and utilisation of these platforms.

•Deep understanding of e-commerce best practices, customer journey, and digital marketing strategies.

•Strong understanding of customer acquisition channels, funnel optimisation, and performance marketing tools.

•Collaborate with the Marketing team to drive campaign automation, enhance attribution tracking, and optimise conversion rates across key channels, including SEO, SEM, social media, email, and affiliate marketing

•Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making.

•Excellent communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders.

•Self-motivated and proactive, with a strong sense of ownership and accountability.

•Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

•Salesforce certifications in Marketing Cloud are highly desirable.