Marketing and Event Manager
REPORTS TO: Physicians/Operations Director
Job Summary
We have an exciting and dynamic opportunity for a talented Social Media and Marketing Manager with a passion for the medical aesthetics industry. You will live, eat, and breathe all things social media, creative design, and marketing strategy.
You will devise and lead a cutting-edge marketing and social media strategy in support of our strategic priorities and mission, helping to drive new patients in the door and making our current patients bigger fans of our amazing practice.
Education and Experience
- College degree, including business-related courses (sales and marketing emphasis)
- At least 3 years of demonstrable experience in social media and content marketing
- MedSpa, plastic surgery, or medical aesthetics industry experience highly preferred.
Essential Skills and Abilities
- Experience designing, implementing, and managing promotions, events, social media marketing programs; measurement and analytics required
- Hands-on experience with social media platforms including, but not limited to Facebook, Instagram, Twitter, TikTok,YouTube
- Expertise in developing and using consistent brand voice across marketing channels
- Excellent verbal and written communication skills
- Experience with additional digital marketing channels such as SEO, Website Management (CMS), CRM, and email marketing
- Adobe Suite or other comparable image and video design software
- Must be customer service-oriented with a quality care focus
- Effective organization skills with attention to detail
- Highly professional image
RESPONSIBILITIES
- Marketing/Advertising Activities
- Create and execute long-term marketing strategies aligned with Monarch’s overall objectives
- Develop strategies to attract, target and retarget new patients to Monarch and retain existing ones through marketing efforts and campaigns
- Conduct thorough market research to identify trends, competitor analysis, and customer insights
- Produce, plan, and execute campaigns for promotional offers, new events, incorporation of wellness services, launching of new product lines, etc, with clear and measurable objectives for success
- Analyze and report performance of any marketing initiatives (promotions, events, offers, etc) to determine which are worth continuing or refining
- Be the voice and catalyst for growth of our practice’s social media channels Lead conversations and oversee day-to-day community management, including reputation management by monitoring feedback, moderating comments, and responding to inquiries
- Develop, maintain, and implement the social media and content strategic marketing plan, goals, and objectives
- Create social media content calendar to develop a cadence for social posts across all channels
- Oversee campaigns, projects, and community management across various social media platforms including, but not limited to: Facebook, Instagram, Twitter, TikTok, YouTube
- Build new audiences and increase visibility, impact, and awareness of our practice and mission while instilling pride and deepening engagement.
- Responsible for graphic design and creative development of all marketing campaigns and displays for services in office
- Manage the patient tracking database system, testimonial, and referral programs and regularly assess effectiveness of marketing initiatives
- In coordination with our website manager, update practice website, including patient result photos (“before/after”), to ensure effective and current practice promotion
- In coordination with Patient Coordinator and Front Office Staff, ensure timely fulfillment of information requests from patients.
- Consult with physicians and practice administrator on a regular basis to develop and update marketing initiatives, including, but not limited to, attending weekly staff meetings
- Administration/Management
- Train relevant staff on social media best practices and get buy-in to use their practice-branded social media accounts to promote their work and results
- Facilitate routine marketing meetings to update team on marketing program and deliverables
- Perform other related duties to ensure effective communication and practice promotion
