Area Sales Manager – UK North West

About Inovance

Inovance Group is a global industrial automation leader headquartered in Shenzhen, China, with annual revenue exceeding US$6.4 billion. We develop and manufacture industrial automation solutions for OEMs and end users worldwide. Our portfolio includes AC drives, servo systems, PLCs, HMIs, motion control and robotics.

Inovance Technology UK Ltd was established in 2026 and is expanding its UK sales and technical support team. Backed by our European headquarters in Germany and global R&D in China, we are investing in long-term growth across the UK industrial automation market.

For more information, visit inovance.eu.

Your Mission

To grow Inovance's UK business by winning new customers, developing key accounts and driving revenue across our industrial automation portfolio. You will own the commercial relationship from initial customer engagement through quotation to order, working closely with Applications Engineering and our European sales and technical teams.

Key Responsibilities

• Develop target accounts and build a strong pipeline to drive revenue growth across key industrial sectors.
• Identify, develop, and manage relationships with key decision makers at OEMs, system integrators, and end users, acting as the primary commercial owner for your accounts.
• Lead the full sales cycle from initial prospecting and opportunity qualification through technical discussion, proposal, negotiation, and order closure.
• Conduct customer discussions to understand application requirements and define appropriate solutions, working with internal technical resources where required.
• Prepare commercial quotations and proposals, coordinating technical input where required, and maintain commercial ownership through order processing, delivery follow-up, and customer communication.
• Act as the primary customer interface for commercial matters, service coordination, and warranty issues, working with Applications Engineering to resolve technical challenges.
• Work closely with European sales, technical, and marketing teams to support opportunities and campaigns, while providing market, customer, and competitive feedback to support business development and product positioning.

This is a hands-on role within a growing UK operation where flexibility, ownership, and close collaboration are essential.

Qualifications

• Bachelor's degree, HNC/HND, apprenticeship, or equivalent experience in Engineering, Automation, Electrical Engineering or a related technical discipline.
• 5+ years of technical sales, business development, or solutions engineering experience in industrial automation, drives, or motion control.
• Technical appreciation of one or more of:
• Variable speed drives & servo drives
• HMIs, motion control, and automation solutions
• PLC / IEC 61131-3 programming (CODESYS or equivalent)
• Industrial Ethernet and fieldbus networks.
• Sector expertise in one or more of:
• HVAC and Air Compressor applications
• Printing & Packaging Machinery
• Food & Beverage Processing & Packaging
• Test Rigs & Industrial Test Equipment
• A proven track record of achieving sales targets and building a pipeline in a competitive environment.
• Strong commercial acumen, self‑motivation, and the ability to work autonomously while engaging effectively with the wider European team.
• Excellent communication and presentation skills in English both written and verbal
• Experience working for a recognised industrial automation manufacturer, distributor or system integrator would be highly advantageous.

Location & Travel

• Home-based in North West England (Greater Manchester, Cheshire, Merseyside or surrounding areas), with regular travel to customer sites, frequent visits to the Manchester office, and occasional international travel to our European headquarters and Shenzhen, China.