Marketing Manager (Acquisition )

This role offers a competitive salary, hybrid working in London with Tuesdays in office, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £48,000 - £54,500 per annum

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.

Are you ready to shape the future of consumer support and help people make better choices about important life decisions?

Which? is the UK's consumer champion, and we're looking for an Acquisition Marketing Manager to guide our Wills, Legal and Lifestyle products. You'll be the vital link between our service teams, analysts and agencies, helping us grow our Wills and Legal services from a £2.5m business to £5m by 2030. Could you be the person who brings this vision to life?

About the Role

You'll use data and insight to build multi-channel plans that attract new members and support meaningful growth. Working closely with colleagues across the organisation, you'll create strategies that connect with people when they need us most.

Key Responsibilities include

• Creating and rolling out plans across paid and earned channels to achieve sales and revenue targets
• Working with teams to develop the Which? Wills and Legal services and support year-on-year member growth
• Using data to understand our members better and spot chances for future activity
• Building marketing content and improving online journeys to boost engagement and sales
• Managing and supporting two Marketing Executives to help them grow and succeed

About you

What background and skills would help you succeed in this role?

• Multi-channel marketing background with a proven ability to improve sales through paid media, including Paid Search, Paid Social and Programmatic campaigns
• Strong data skills and experience using GA4 to analyse performance and guide decisions
• Experience managing projects from start to finish and presenting insights to colleagues and senior teams
• Creative thinking combined with a data-informed approach to testing and improvement
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

The interview process

• Interview 1: 30 minutes with Thomas Baverstock
• Head of Member Acquisition & James Buchan
• Estate Planning & Compliance Manager
• Interview 2: Task sent before, to be presented at this interview - 45 minutes with Thomas Baverstock
• Head of Member Acquisition & Fran Thorne-Hudd
• Head of Member Operations and Experience

Benefits

We also have these benefits for you to consider

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere" for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at recruitment@which.co.uk.

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We're proud to be ranked 3rd in the 'Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email recruitment@which.co.uk. Find out more about the Disability Confident Interview Scheme here.

Please note

• You must meet the essential criteria listed within the Role Profile, to have your application reviewed.
• Applications should be submitted via our online careers site, we are unable to accept applications by email. However, if you require an alternative application method as a reasonable adjustment, please contact us using the details above.
• We reserve the right to withdraw this advert at any given time due to the number of applications received.
• Role profile - Acquisition Marketing Manager.pdf