Senior Director of Marketing

Senior Director of Marketing

We are seeking a dynamic, hands-on Senior Director of Marketing to lead the next phase of growth for a rapidly expanding, multi-unit restaurant company.

This is an opportunity for a strategic leader who is equally comfortable developing the vision and rolling up their sleeves to execute it. You will own the brand strategy, digital ecosystem, loyalty program, local store marketing, and guest engagement initiatives that drive traffic, sales, and long-term brand loyalty.

The ideal candidate thrives in a growing organization, moves quickly from ideas to action, and wants the opportunity to build a marketing function that can scale with the company. As the organization continues to expand, this position offers significant visibility and future advancement potential.

What You’ll Do

Lead Brand Strategy and Revenue Growth

• Develop and execute a comprehensive marketing strategy that supports new-unit expansion and long-term company growth
• Strengthen the brand’s positioning, voice, and identity across every guest touchpoint
• Create campaigns that increase traffic, same-store sales, guest frequency, and profitability
• Translate business goals into actionable marketing programs with measurable results
• Use analytics, guest insights, testing, and performance data to continuously improve ROI
• Partner closely with Operations, Culinary, Finance, Development, and Technology to ensure consistent execution

Own Digital Marketing and Guest Engagement

• Lead the company’s digital strategy across paid media, email, social media, search, mobile, and other digital channels
• Build, manage, and optimize a loyalty program that increases guest frequency and lifetime value
• Oversee the website, mobile app, online ordering, and in-store digital experience
• Develop strategies that move guests from third-party delivery platforms to company-owned channels
• Direct SEO, online reputation management, guest reviews, and local search performance
• Lead content development, creative storytelling, and social media engagement
• Remain actively involved in campaign development, execution, testing, and performance analysis

Build Local Store Marketing Programs

• Create scalable local store marketing programs that support both established and new locations
• Develop community partnerships, school programs, fundraising initiatives, and neighborhood outreach
• Equip restaurant leaders with practical tools to build local awareness and increase traffic
• Support new restaurant openings with targeted market-entry plans and community engagement strategies
• Measure local marketing performance and refine programs based on results

Build and Develop the Marketing Function

• Lead, mentor, and develop a high-performing marketing team
• Determine the structure, resources, and capabilities needed to support future company growth
• Manage agencies, creative partners, technology platforms, and outside vendors
• Establish clear KPIs, reporting systems, budgets, and accountability for results
• Balance strategic leadership with direct involvement in the day-to-day work
• Create processes and systems that allow the marketing department to scale effectively

What We’re Looking For

• Five or more years of progressive marketing leadership experience
• Experience within restaurants, hospitality, retail, franchising, or another multi-unit consumer brand
• Demonstrated success driving sales, traffic, guest acquisition, and brand awareness
• Strong knowledge of digital marketing, loyalty programs, social media, local store marketing, and brand development
• Experience supporting a growing, multi-location organization
• Ability to analyze performance data and turn insights into action
• A hands-on leadership style with the willingness to execute—not simply manage agencies or delegate the work
• Strong project-management, communication, and cross-functional leadership skills
• A sense of urgency and the ability to succeed in a fast-moving, entrepreneurial environment
• Bachelor’s degree preferred

Why Join Us?

• Join a growing restaurant company with an exciting expansion strategy
• Take ownership of a highly visible and business-critical leadership position
• Build and shape a marketing platform designed for long-term growth
• Work directly with senior leadership and influence company-wide decisions
• Earn performance-based incentives tied to measurable business results
• Enjoy meaningful future advancement opportunities as the company and marketing team continue to expand
• Become part of a collaborative, entrepreneurial culture focused on innovation, execution, and exceptional guest experiences