Marketing Manager, Brand & Content

Marketing Manager, Brand and Content

Location: Los Angeles, CA

About Focus V

Focus V is a leading innovator in cannabis consumption technology. Since launching the original CARTA, we've focused on designing products that elevate the concentrate experience through innovation, thoughtful engineering, and a commitment to quality.

Our products are sold worldwide through our direct-to-consumer website, retail partnerships, and distributors. As we continue to grow, we're looking for people who want to help build what's next.

The Opportunity

We're looking for a hands-on Marketing Manager, Brand & Content to help grow the Focus V brand.

This is a working role - not one where you'll simply manage projects from the sidelines. You'll work closely with product development, sales, and leadership to launch products, create content, support retail partners, manage external creative resources, and execute marketing initiatives from start to finish.

If you enjoy building things, solving problems, and taking ownership, you'll fit right in.

What Success Looks Like

In this role, you'll

• Execute successful product launches from concept through release
• Create consistent, high-quality content across our marketing channels
• Strengthen relationships with retail partners, creators, and the Focus V community
• Keep marketing projects organized, on schedule, and moving forward
• Help grow one of the most recognized brands in cannabis technology

What You'll Do

Brand & Product Marketing

• Plan and execute product launches, promotions, collaborations, and marketing campaigns
• Work with product development to create positioning, messaging, and launch materials
• Coordinate marketing timelines and ensure projects are delivered on schedule

Content Creation & Storytelling

• Create content across social media, email, web, retail, and community channels
• Capture product photography, video, tutorials, and event content
• Write marketing copy for product launches, emails, websites, and promotional materials
• Maintain a consistent brand voice across all customer touchpoints

Retail & Community Marketing

• Support retail partners with marketing materials and promotional programs
• Manage influencer, affiliate, and creator relationships
• Coordinate trade shows, events, and community activations

Project & Vendor Management

• Manage multiple marketing projects simultaneously
• Coordinate photographers, designers, videographers, agencies, and freelancers
• Keep projects on track while proactively solving problems and removing roadblocks

Performance & Growth

• Monitor campaign performance and identify opportunities for improvement
• Track key marketing metrics and help optimize future marketing efforts

Who You Are

• You're a builder, not a coordinator
• You don't wait to be told what to do, you identify what needs to happen and make it happen
• You enjoy both strategy and execution
• You're just as comfortable writing an email campaign as you are filming a product video
• You are about details and take pride in producing high-quality work
• You're organized, dependable, and follow through on commitments
• You thrive in small teams where your work has a direct input on the business

Physical Requirements

• Full-time, in-office position
• Occasional evening and weekends for product launches, events, and trade shows
• Ability to lift up to 25 lbs
• Ability to travel as needed

Compensation & Benefits

• Competitive wage based on experience
• Performance-based bonus opportunities
• Health, dental, and vision insurance
• Paid Time Off (PTO) and paid holidays
• Employee discounts on Focus V products
• Opportunity to work directly with company leadership
• Significant opportunities for professional growth as the company continues to expand

Why Focus V?

We're a small team with big ambitions. We move quickly, care deeply about what we build, and believe everyone should contribute in meaningful ways. You'll have the opportunity to shape products, influence the direction of the brand, and see your work make an immediate impact.

If you're looking for a role where you can simply maintain existing marketing programs, this probably isn't the right fit.

If you're excited by building, creating, solving problems, and helping grow one of the industry's most recognizable brands, we'd love to hear from you.

Equal Opportunity Employer

We are an equal opportunity employer and celebrate diversity. We are committed to creating an inclusive environment for all employees regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or veteran status.

This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, and skills required. The company reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.