Marketing Manager - Mitchell & Ness

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide.

With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

ROLE OVERVIEW

The Category Marketing Manager will lead the development and execution of category marketing plans for

Mitchell & Ness, ensuring consumer insights, brand storytelling, and commercial priorities converge into

cohesive, high-impact strategies across key product categories.

This role partners closely with Brand, Product, Merchandising, Creative, and Sales teams to bring category stories

to life in a way that is true to the Mitchell & Ness heritage and resonant with today's consumer.

The Category Marketing Manager delivers business and fan impact through BOLD leadership and

execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with Brand Marketing, Product, Merchandising, Creative, and Sales teams to align on shared category goals and drive coordinated execution.
• Quarterback cross-functional stakeholder groups, owning timelines, deliverables, and accountability to ensure on-time results across category initiatives.
• Influence partners without direct authority, building alignment and momentum across teams with different priorities and ways of working.

Fan & Customer Impact (Obsessed with Fans)

• Translate consumer insights and category performance data into clear, actionable marketing recommendations that connect with Mitchell & Ness fans.
• Ensure category marketing initiatives are rooted in Mitchell & Ness brand standards and storytelling, delivering experiences that resonate authentically with the consumer.
• Shape integrated marketing briefs and contribute to campaign and activation planning that drives awareness, engagement, and demand across key product categories.
• Track performance of category initiatives and synthesize learnings to inform future planning and optimize fan-facing outcomes.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Contribute creative ideas and fresh thinking to evolve how Mitchell & Ness categories show up across channels and consumer touchpoints.
• Identify opportunities to improve category marketing effectiveness by connecting consumer trends, cultural moments, and brand storytelling in new ways.
• Challenge conventional approaches and bring an entrepreneurial mindset to campaign planning, activation development, and cross-functional problem solving.

Ownership & Execution (Determined & Relentless Mindset)

• Own category marketing initiatives independently, managing multiple priorities and workstreams simultaneously without sacrificing quality or attention to detail.
• Drive execution of seasonal category marketing plans from brief through delivery, ensuring alignment with brand priorities and commercial goals at every stage.
• Maintain rigorous organization and communication across all initiatives, keeping stakeholders informed and projects on track in a fast-paced environment.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRINGRequired Qualifications

• 3–5 years of related marketing experience, preferably within consumer, lifestyle, sports, or fashion brands.
• Strategic and consumer-focused mindset with demonstrated ability to connect insights to execution and translate data into clear marketing recommendations.
• Strong cross-functional collaboration skills with the ability to influence partners across Brand, Product, Merchandising, and Sales without direct authority.
• Proven experience managing integrated marketing plans, including brief development, campaign planning, and activation execution.
• Excellent written and verbal communication skills with the ability to craft compelling category narratives and present ideas clearly to diverse stakeholders.
• Self-motivated and highly organized with strong attention to detail and the ability to manage multiple initiatives independently in a fast-paced environment.
• Creative thinker with a solid foundation in brand and integrated marketing principles and a genuine enthusiasm for culture, sports, and lifestyle.

Education

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Philadelphia, PA,

subject to the Company's current hybrid work policy. This role currently requires

in-office presence Tuesday, Wednesday, Thursday.

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US

Fanatics is building a leading global digital sports platform.

We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.

Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

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Skills

Artificial Intelligence (AI), Automation, Brand Marketing (Branding), Brand Strategy, Campaigns, Category Development, Category Management, Communication Skills, Conferences, Consumer Branding, Continuous Improvement, Cross-Functional, Customer Relations, Customer/Client Research, Detail Oriented, Direct Sales, Entrepreneurship, Football, Formula One, Gaming, Inversion of Control (IoC), Leadership, Market Trend Analysis, Marketing, Marketing Plan, Marketing Presentation, Multitasking, Organizational Skills, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Product Merchandising, Project Tracking, Quality Management, Retail, Rugby, Sales, Sports, Sportsbook, Storytelling, Team Lead/Manager, Team Player, Time Management, Writing Skills, eCommerce

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Fanatics Commerce