Senior Performance Marketing Specialist

SEO & PPC Specialist (Mid-Senior Level)

Location: Pittsburgh, PA or Grand Rapids, MI (must reside in one of these areas) Employment Type: Full-Time Reports To: Director of Operations Compensation: $85k-$110k based on experience.

About Vendilli

Vendilli is a Pittsburgh-based growth marketing agency and HubSpot Platinum Solutions Partner. For over 15 years, we've helped B2B manufacturers, professional services firms, SaaS companies, and home services businesses generate more pipeline and accelerate revenue growth through sales and marketing strategy, technology, and execution.

A few things that set us apart

• We're specialists, not generalists. Every discipline here is handled by a dedicated in-house expert. No offshoring, no handing your work to a junior team you never meet.
• We build long-term partnerships. Most of our client relationships are retainer-based and span years, which means you get to build on strategy over time instead of churning through one-off campaigns.
• We're a Service-Disabled Veteran-Owned Small Business founded by an Air Force veteran, and that shows up in how we operate: disciplined, accountable, and direct.
• We take AI seriously. We have a company-wide AI use policy, we build our own AI-powered tools, and we expect our search team to be experimenting with AEO/GEO, not reading about it six months late.

Our Core Values: We C.A.R.E.

These aren't wall art. They're written into our hiring process and performance reviews.

• We - Teamwork comes first. We win and lose together.
• Creative - We find the better way, not just the familiar way.
• Accountability - We own our numbers, our deadlines, and our mistakes.
• Respect - For clients, teammates, and the craft itself.
• Excellence - Good enough isn't.

About the Role

We're looking for a data-driven SEO & PPC Specialist to take ownership of paid media and organic search strategy for a defined portfolio of clients. This role is built for someone who values depth of expertise: you'll go deep on your accounts, master your craft, and be the recognized authority on search inside our team.

You'll be just as comfortable optimizing a Google Ads bid strategy as you are auditing technical SEO issues or digging into keyword research. You'll work directly with clients and support client-facing teams, translating campaign data into clear insights and recommendations that drive measurable business results.

We want someone who isn't just executing on today's best practices, but who's genuinely curious about where search is headed, including how AI, answer engines, and generative search are reshaping visibility (AEO/GEO).

What You'll Own

Your scope is clearly defined. You will

• Plan, build, and manage paid search and paid social campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads, with additional platforms (LinkedIn, TikTok, Amazon Ads, etc.) a plus
• Conduct in-depth keyword research to inform both paid campaigns and organic content strategy
• Perform technical SEO audits (site architecture, crawlability, indexation, page speed, structured data) and on-page optimization (titles, meta descriptions, content, internal linking)
• Monitor and experiment with emerging AEO/GEO tactics to keep clients visible as search evolves
• Analyze performance data across platforms and translate it into clear, actionable reports for clients and internal stakeholders
• Manage budgets, bids, and optimizations to hit defined client KPIs (CPA, ROAS, traffic, rankings, conversions)
• Partner directly with clients on strategy calls, presenting results and recommendations backed by data
• Collaborate with account teams to ensure SEO and PPC strategies align with broader marketing goals
• Stay current on platform updates, algorithm changes, and industry best practices
• Provide reporting and analysis for ongoing client relationships across SEO & PPC initiatives

How We'll Measure Success

You'll never have to guess whether you're doing well here. Success in this role looks like:

• Client KPIs hit or exceeded across your portfolio
• Reporting that clients actually read, understand, and act on
• Audits and recommendations that are thorough, accurate, and defensible
• A steadily growing command of AEO/GEO tactics that keeps our clients ahead of the curve

What You Bring

• 5+ years of hands-on experience managing paid search and paid social campaigns, ideally in an agency environment
• Proven, hands-on experience with Google Ads, Microsoft/Bing Ads, and Meta Ads as core platforms
• Experience with additional platforms (LinkedIn Ads, TikTok Ads, Amazon Ads, Pinterest, etc.) is a plus
• Strong command of keyword research tools and methodology (Semrush, Ahrefs, Google Keyword Planner)
• Solid understanding of technical SEO and on-page SEO fundamentals
• Genuine interest in AI's role in search and marketing, with some exposure to AEO/GEO concepts or early experimentation
• Comfort working in analytics platforms (GA4, GSC, Looker Studio, or similar) and turning raw data into a compelling narrative
• Excellent communication skills; you'll explain complex data to clients in plain language
• Experience working directly with clients or supporting client-facing teams in an agency or in-house environment
• Highly organized, deadline-driven, and comfortable managing multiple accounts at once

Nice to Haves

• Google Ads and/or Microsoft Ads certifications
• Experience with marketing automation or CRM platforms (we live in HubSpot)
• Familiarity with schema markup and structured data implementation
• Background in reporting/dashboard tools (Looker Studio, Databox, Tableau)

Our Culture

We're a team of about 20 specialists who genuinely like the work and each other. The vast majority of the team is composed of full-time employees, with a handful of contractors we use when specialized expertise is required. The environment is informal but disciplined: we set clear expectations, hold each other accountable, and stay out of your way while you do expert-level work.

You'll have access to professional-grade tools (Semrush, HubSpot, our in-house video studio, and a growing AI toolkit), a leadership team that invests in your craft, and clients who treat us as long-term partners rather than vendors.

We also believe work should fund a real life. You can find our team spending time boating, biking, camping, trying out new restaurants around the 'burgh, spending time with our kids and families, and the occasional long weekend at the lake or out in the woods. A healthy work-life balance is important to us.

Perks & Benefits

• Competitive salary range of $85k-$110k based on experience
• Health benefits, medical, dental and vision are available
• 14 days of PTO to start, and 12 paid federal holidays
• IRA with employer match at 3%
• Remote/hybrid flexibility - most of our team only comes into the office on Tuesdays and Thursdays
• Professional development support: certifications, conferences, and training
• Best-in-class tool stack so you're never fighting your software to do great work

Location Requirement

This role requires you to be based in Pittsburgh, PA or Grand Rapids, MI but we will waive this requirement and consider a fully remote employee if your experience is a slam dunk. Please do not apply if you're not located in the United States.

Our Hiring Process

We keep it structured and transparent

• Application review
• Screening call, ~30 minutes
• Skills conversation or portfolio/campaign walkthrough, practical assessment in some cases
• Team interview
• Offer
• If you're interested and have the right experience, please contact us today to apply.