Company Description
ETHICAMEDICA PTE LTD is a healthcare company dedicated to enhancing healthcare experiences through innovative, ethical, and transparent solutions. The organization focuses on empowering individuals and communities to achieve better health outcomes and access quality care regardless of their circumstances.
Its holistic approach considers the full spectrum of healthcare needs, ensuring products and services are both effective and aligned with strong integrity standards. Under the ETHICAMEDICA umbrella, Clinversa drives innovation and patient empowerment, while Aaria Rheumatology represents its clinical arm. The team is driven by a shared mission to transform healthcare and positively impact lives globally.
Role Description Employment Type
- Full-TIme
- Experience: Minimum 3 years, previous experience in medical marketing prefered
- Location: Singapore/ Hybrid
- Industry: Healthcare
- We are looking for a hands-on, creative and commercially minded Digital Marketing & Growth Manager to build and execute our digital marketing strategy across multiple channels and markets.
This is a role for someone who is equally comfortable thinking strategically and getting things done — from developing an SEO strategy and analysing website performance to creating a 30-second Reel, writing compelling copy, coordinating campaigns and experimenting with how our brand appears in AI-powered search.
The successful candidate will have strong digital marketing fundamentals, excellent communication skills, and a good understanding of how content needs to evolve in an increasingly AI-driven search and social media environment.
Qualifications
- Demonstrated skills in Digital Marketing and Marketing, with experience developing and executing integrated online campaigns.
- Proficiency in Social Media Marketing, including content planning, community management, and performance optimization across major platforms.
- Ability to drive Lead Generation initiatives, using data-driven approaches to attract, nurture, and convert prospects.
- Strong capabilities in Web Analytics, including setting up tracking, interpreting data, and applying insights to improve growth and user experience.
- Relevant bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Experience in healthcare, healthtech, or a mission-driven organization is an advantage.
Strong communication and collaboration skills, with the ability to work cross-functionally and present findings clearly.
Comfort with on-site work in Singapore and readiness to adapt in a dynamic, fast-evolving environment.
Key Responsibilities
- Digital Marketing & Growth
- Develop and execute integrated digital marketing strategies aligned with business, brand and growth objectives.
- Plan and manage campaigns across website, search, social media, email and other digital channels.
- Identify opportunities to improve brand awareness, audience engagement, lead generation and conversion.
- Track campaign performance using relevant analytics tools and translate data into actionable recommendations.
- Conduct competitor, market and audience analysis to identify emerging trends and growth opportunities.
- Work closely with management, clinical, product, commercial and business development teams on launches, campaigns and strategic initiatives
- SEO, AI Search & Content Discoverability
- Own and continuously improve the organisation’s SEO strategy, including on-page, technical and content SEO.Conduct keyword research, search-intent analysis and competitor analysis.
- Optimise website architecture, metadata, internal linking and content for organic search performance.
- Develop content strategies designed for both traditional search engines and emerging AI-driven disco, very platforms.
- Understand and apply principles of: SEO
- Search Engine Optimisation, AEO
- Answer Engine Optimisation, GEO
- Generative Engine Optimisation
- AI-assisted content optimisation and search visibility
- Monitor how the brand and its subject-matter expertise are represented across AI search and answer platforms.
- Stay updated on changes in Google Search, AI Overviews, generative search engines and evolving digital discovery behaviour.
- Use AI tools intelligently to improve research, ideation, content production and marketing workflows while maintaining accuracy, brand voice and human oversight.
- Content & Social Media
- Develop and manage the organisation’s social media content calendar.
- Create high-quality, engaging content for platforms such as LinkedIn, Instagram, Facebook, TikTok and YouTube, where relevant.
- Write and edit: Social media posts, Website content, Articles and blogs, Campaign copy, Email marketing content, Educational and thought-leadership materials, Adapt content appropriately for different target audiences, platforms and geographical markets.
- Identify relevant trends and translate them into appropriate, brand-aligned content rather than simply following trends for the sake of engagement.
- Maintain a consistent brand voice across channels.
- Short-Form Video & Multimedia
- Conceptualise and produce engaging short-form video content, including Reels, TikTok-style videos, Shorts and social-first educational content.
- Develop video concepts, scripts, storyboards, hooks and calls-to-action.
- Be comfortable filming simple content independently or coordinating shoots involving internal team members, clinicians or external partners.
- Edit short-form video using tools such as CapCut, Adobe Premiere Pro, Canva or equivalent platforms.
- Repurpose long-form material into short, platform-appropriate content.
- Monitor video metrics including watch time, retention, engagement and conversion, and use these insights to improve future content.
- Regional & Multilingual Marketing
- Develop content and campaigns suitable for audiences across Singapore, Indonesia and Mandarin-speaking markets.
- Localise messaging rather than relying solely on direct translation.
- Understand cultural and linguistic nuances across different target audiences.
- Support multilingual marketing campaigns and regional market expansion.
