Brand and Marketing Manager - USA

Job Purpose

At Emirates Group, we connect the world through our global hub in Dubai, ensuring our customers always Fly Better. As one of the most recognised and admired brands globally, we’re driven by innovation, ambition, and excellence. Join a dynamic, fast-paced team where your ideas and relationship-building skills will directly shape employee experience across our global workforce.

Job Purpose

Accountable for developing and executing brand and marketing plans for the assigned country/region to drive customer growth and brand equity, in alignment with market priorities and under the strategic direction of the Regional Manager Brand & Marketing.

The role translates market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office CCM&B (Corporate Communications, Marketing & Brand) capabilities.

Job Outline:

Implement Emirates' brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance.

Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.

Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.

Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity.

Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.

Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.

Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.

QualificationQualifications & Experience: Degree in Marketing, International Business, Business AdministrationExperience in marketing & media communication of which at least 3 years at a managerial level.

• Proven ability to adapt regional marketing strategies into local plans
• Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results
• Worked in international organisation with matrix accountability
• Strong analytical skills with the ability to interpret marketing performance data and extract insights
• Solid track record of landing integrated, multi-channel marketing campaigns Must be able to work onsite five days per week at our New York Town office
• Join us and enjoy an attractive salary and travel benefits that are exclusive to our industry, including discounts on flights and hotel stay worldwide.

Salary & benefits$98,700-$141,000Aetna- Medical, Dental and Vision. 401k with match. Nationwide Pet Insurance. Aflac voluntary benefits. Flight benefits. Commuter benefits.