Field Marketing Manager - Non-Alc

Requisition ID: 39023

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights

Premium spirits partnerships are a significant commercial growth lever for MCBC Non Alc and Fever-Tree. This role centralizes ownership of spirits partnerships to eliminate fragmented activation, fully leverage partner network resources and selling structures and ensure Fever-Tree consistently wins integration opportunities versus competitive mixers.

This is a revenue-driving role, not a cost center. The primary value is created through retail programming scale and improved execution consistency, supported by experiential integration and amplification, as well as broader business development opportunities that expand presence across commercial channels and platforms.

What You’ll Be Brewing

• Ensure Fever-Tree is embedded into spirits partners’ retail programs (cross-merchandising, value added packs, Consumer Incentives, etc.) and selling structures so Fever-Tree wins the mixer position at shelf and in-store versus competitors.
• Ensure Fever-Tree is embedded into spirits partners’ experiential calendars (consumer-facing and trade advocacy) and tentpoles so we show up in high-impact trial moments
• As playbooks and operating cadence mature, partnership programming may expand to additional MCBC Non Alc portfolio brands (e.g., Naked Life) based on commercial upside and strategic fit. Additionally, this role will expand its impact by supporting broader business development initiatives that extend beyond traditional spirits partnerships
• Own inbound/outbound engagement with current and prospective premium spirits partners; serve as day-to-day relationship lead.
• Identify and scale co-marketing platforms that drive incremental retail activity and conversion.
• Lead development and renewals of Joint Partnership Agreements (JPAs) in coordination with Procurement and Legal.
• Ensure agreements include clear deliverables, timelines, funding terms, activation expectations, and a measurement approach.
• Maintain governance and partner accountability to deliver commitments across the year.
• Secure Fever-Tree integration into spirits partners’ retail programming—partnering with Non Alc Customer Marketing and partner selling structures—to drive distribution, displays, and velocity.
• Leverage the DSO and partner field structures to increase execution frequency and consistency across priority markets and accounts.
• Support broader business development by identifying and expanding strategic partnerships across key commercial opportunities, including:
• Custom brand activation spaces and in-venue bar buildouts
• Non-traditional route-to-market partners (e.g., foodservice, partner e-commerce platforms, and other emerging or alternative distribution channels)
• Integration of partnered recipe content into brand websites and digital platforms
• Manage and protect the standard partner MCBC Non Alc funding split across applicable activations.
• In conjunction with the Customer Marketing Manager, support incremental amplification as needed (e.g., Retail Media buys, co-branded POS shared across organizations).
• Prioritize programs and investments based on scalability, execution feasibility, and commercial return.
• Establish a consistent cadence to track adoption, execution quality, and outcomes where data is available.
• Scale what works, address execution gaps quickly, and reduce fragmentation across teams and partners.

Key Ingredients

• 5+ years sales/marketing experience within a blue chip consumer goods company is required. Sound business understanding including: Non-alc brands, retail/channel, consumer strategies and DSD, DTR, DTC routes to market
• Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
• Ability to manage complexity and ambiguity
• Clear and concise verbal and written communication e.g. strong presentation skills
• Able to persuade and negotiate effectively
• Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
• Ability to lead by example and cultivate relationships with key stakeholders within assigned territory to advance the Non Alc. agenda

Beverage Bonuses

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

Pay and Benefits

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $109,100.00 - $143,200.00 (posting salary range) + 20% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.