Manager, Product GTM / Marketing

This role is hired under Mandai X, the growth accelerator and venture building arm of Mandai Wildlife Group.­­­­­­­­­­­­­­­­­­We live in a world where the delicate balance with nature has been disrupted. Reversing this trend will require a global effort of unprecedented speed and scale.

An impossible task alone.

Which is why we challenge ourselves to reach 1 billion consumers, as potential for change can only happen when many come together.

And this is where Mandai X can make a difference. Working to influence changes in attitudes, decisions and behaviours.

Leveraging over 50 years of experience in inspiring people to value and protect nature as part of the Mandai Wildlife Group, our efforts will spark, catalyse and accelerate innovative ventures in completely new domains to drive growth and impact beyond boundaries.

Eliminating the well-entrenched trade-offs faced between commercial, human and the planet’s wellbeing; and blending everything together so that these usual conflicts faced are aligned.

We will redefine what a better life means; and unleash humanity’s collective power to make this change through impactful ventures that enable and empower individuals and companies with everyday choices that not only help them, but also make the world a better place at the same time.

Welcome to Mandai X.As a Marketing Manager at Mandai X, you will be responsible for driving brand awareness and affinity for the Ranger Buddies brand and suite of products.

Collaborating with cross-functional teams including Product and Business Development, you will shape the launch of new products and features, driving go-to-market launches and marketing campaigns that will further the brand reach amongst the key target audience of families with kids, and build up a community of future-ready heroes.

Job

Duties And Responsibilities

• Go-To-Market (GTM) campaigns and key initiatives
• Lead the end-to-end planning and execution of GTM campaigns and mission launches across social media, website, and eDM channels.
• Manage and optimise the overall marketing media budget to drive awareness, traffic, and conversions across campaigns and missions.
• Develop campaign messaging and copy and oversee the production of digital assets in collaboration with internal designers and/or integrated marketing agencies, ensuring alignment with brand guidelines.
• Prepare clear and strategic briefs for media and creative agencies, and oversee execution of integrated, full-funnel marketing plans.
• Work collaboratively with the MWG Social team on content development to promote Ranger Buddies initiatives within Mandai Wildlife Reserve.
• Manage relationships with external content partners:
• Oversee allocation of content partner entitlements to maximise campaign reach.
• Develop briefs and ensure quality control of all content prior to publishing.
• Drive outreach and coordination with media and content partners to amplify campaign and event visibility.
• Coordinate with PR agencies on media engagement, including media previews, invitations, and press materials.
• Plan, execute, and optimise performance marketing campaigns across paid channels, including Meta and Google Ads, to achieve campaign objectives (e.g. reach, traffic, conversions).
• Support the Product team, where required, in developing mission narratives and activity concepts.
• Digital Platforms & Reporting
• Tracking and reporting of key performance metrics, including registered user numbers, awareness metrics, NPS, and CSAT and any relevant marketing metrics.
• Preparation of post-mission partner reports and/or any ad-hoc reporting requirements.
• Manage Ranger Buddies digital platforms, including but not limited to:
• Website and database (HubSpot)
• Social media platforms (Meta, YouTube)
• Link-in-bio tools (Later App)
• Surveys (Typeform)
• URL management tools (Rebrandly)
• Analytics platforms (Mixpanel, Google Analytics and HubSpot)
• Email inbox (Outlook)
• Conduct industry / competitor research and analyses
• Monitoring of marketing and social media trends that can be used for brand building, identify key competitors and determine areas of learning that can be applied.
• Any other relevant duties as assigned.

Job Requirements

• Degree in Marketing, Communications or related field.
• At least 5 years of relevant working experience in Marketing.
• Excellent written and verbal communication skills.
• Experience in marketing campaign management with creative and/or media agencies.
• Experience in performance marketing is a plus.
• Experience in managing social media platforms
• Instagram, Facebook, YouTube & TikTok. Familiarity with HubSpot is a plus.
• Strategic thinker with strong executional ability.
• Self-starter with a positive attitude and a curious mind that is willing to learn.
• Able to deliver results in a fast-paced environment and manage multiple campaigns at once within required timelines.A strong interest in sustainability and a commitment to environmental stewardship.

Love for wildlife and a passion to shape the future generation is a plus.