General Manager

Job Title: General Manager (Kitchener Waterloo Region)

About Us

Home Instead is a trusted, franchise-based network committed to providing compassionate, high-quality care for seniors in our community. From personal care to Alzheimer’s & Dementia support, companionship, and home help, we make a meaningful difference in the lives of our clients and their families every day.

Why Join Us

Are you looking for a role where your work truly matters? Do you thrive in an energetic, supportive team environment and want to help grow a business while making a real impact in people’s lives? Home Instead offers a unique opportunity to lead with purpose, develop meaningful relationships, and grow professionally.

The Role

As our Assistant General Manager, your main mission is growing the business while ensuring exceptional client care. You will:

• Build trust and relationships with clients and their families, conducting Care Consultations and designing tailored care plans.
• Network within the community to generate leads, build partnerships, and grow business opportunities.
• Conduct client/CAREGiver introductions and Quality Assurance visits to ensure exceptional service and retention.
• Collaborate with the General Manager to oversee daily operations and help drive business performance.
• Coach, support, and motivate a team to deliver the highest level of care.
• Travel within your territory to provide hands-on support where it’s needed most.

What We Offer

• Extensive Training: Comprehensive onboarding and ongoing development.
• Community Impact: Serve seniors in your local area and make a real difference.
• Career Growth: Opportunity to advance within a high-quality, values-driven organization.
• Team Culture: Work with passionate people and build meaningful relationships.
• Incentives: Competitive performance-based rewards to recognize your contribution.

Key Responsibilities

• Conduct Care Consultations and develop individualized care plans.
• Network actively to grow the business and build community partnerships.
• Maintain regular communication and follow-up with clients and families.
• Lead and inspire a team, ensuring excellent client experiences.
• Monitor and improve service quality through QA visits and plan updates.
• Assist with daily operations, reporting, and business strategy execution.

What We’re Looking For

• Must enjoy networking and actively growing a business; business development is your main focus.
• Minimum 1 year of relevant work experience (healthcare, social services, or business management).
• Nursing or Social Service Worker degree.
• Self-starter with a “can-do” attitude and exceptional customer service skills.
• Ability to multitask and thrive in a fast-paced environment.
• Strong leadership, organizational, and problem-solving skills.
• Valid driver’s license and reliable vehicle (KM reimbursed).
• Proficiency in MS Office.
• Commitment to upholding Home Instead’s high standards of care and ethics.

Join Us

If you are passionate about helping seniors, love networking, and want to grow a business while making a meaningful impact, we want to hear from you. This is your chance to build your career and help shape the future of senior care in your community.

Job Type: Full-time

Pay: $65,000.00-$85,000.00 per year

Benefits

• Dental care
• Extended health care
• On-site parking
• RRSP match

Application question(s)

• Do you have a Reliable Car?

Licence/Certification

• Driving Licence (required)
• CNO Membership (preferred)

Work Location: In person