Manager/Senior Manager, Marketing & Lead Fulfilment [WOD]

What the role is

We are looking for a versatile and driven individual who thrives at the intersection of digital marketing strategy and operational excellence, driving awareness and demand for WSG's programmes and career-matching services, while ensuring that every lead generated is translated into meaningful outcomes for jobseekers.

This is a hands-on, high-impact role that calls for a strategic thinker who is equally comfortable running performance marketing campaigns and managing external vendor partnerships. You will collaborate closely with cross-functional teams across communications, operations, and programme delivery, and play a key role in shaping how Singaporeans discover and access career and employment support.

What you will be working on

Digital Marketing & Performance Marketing

• Plan, execute and optimise integrated digital marketing campaigns across paid, owned and earned channels to drive awareness and registrations for WSG's programmes and career-matching services.
• Lead performance marketing initiatives across paid search (SEM/Google Ads), paid social (Meta, LinkedIn) and display advertising, as well as campaigns across owned channels.
• Define KPIs, monitor campaign performance dashboards and deliver data-driven insights and recommendations to improve return on marketing investment.
• Stay current with digital marketing trends, tools and platform updates, proactively identifying new channels and tactics relevant to WSG's target audiences.
• Work hands-on with marketing tools and platforms such as Google Analytics and Google Tag Manager to monitor campaign performance and implement tracking pixels for marketing campaigns.

Lead Fulfilment & Vendor Management

• Oversee the end-to-end lead fulfilment funnel, ensuring qualified leads generated through marketing efforts are effectively managed and converted into appointments and programme enrolments.
• Manage relationships with external fulfilment vendors, setting clear performance expectations, monitoring quality of work and driving accountability for conversion rate targets (lead-to-appointment).
• Review and validate vendor reports on a regular basis, ensuring accuracy, completeness and alignment with WSG's reporting standards and programme objectives.
• Develop, review and enforce Standard Operating Procedures (SOPs) with external vendors to ensure consistent service delivery, data integrity and compliance with WSG's processes.
• Reconcile appointment bookings for billing and administrative purposes, ensuring accurate record-keeping and timely resolution of discrepancies.
• Identify opportunities to improve fulfilment processes and conversion performance, proposing and implementing enhancements in collaboration with vendors and internal stakeholders.

Additional Responsibilities

• Analyse paid and owned channel marketing outcomes to provide insights and data-driven recommendations for improving campaign performance.
• Prepare monthly performance reports for internal and external stakeholder updates.

What we are looking for

Experience

• Minimum 3–5 years of relevant experience in digital marketing, with demonstrated expertise in performance marketing across paid and owned channels.
• Prior experience managing lead fulfilment operations or working with external vendors in a lead management or contact centre context will be a strong advantage.

Skills & Competencies

• Hands-on proficiency with digital marketing platforms (e.g. Google, Meta Ads) and web analytics tools (e.g., Google Analytics 4).
• Strong understanding of the full digital marketing funnel, from awareness and acquisition through to conversion and retention.
• Analytical mindset with the ability to interpret data, generate insights and make evidence-based decisions.
• Strong communication and interpersonal skills, with the ability to work effectively in a collaborative, cross-functional team environment.
• Detail-oriented with strong organisational skills; able to manage multiple projects and deadlines concurrently.

About Workforce Singapore

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges.

WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core.

While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive.

It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs