Marketing Executive/ Assistant Manager (Trade & Brand Marketing)

You will work with leading international FMCG brands to plan and execute a wide range of marketing activities, including brand marketing, trade marketing, and event marketing.

We are looking for a creative and analytical individual who is passionate about building brands and driving business growth. The ideal candidate will be able to conduct market research, identify consumer insights, and develop effective marketing strategies to reach target audiences.

As the key person responsible for trade marketing, you will collaborate closely with brand principals, the sales team, and management to develop annual marketing calendars, execute promotional campaigns, and maximize in-store visibility. You will also manage the trade marketing budget and oversee the end-to-end execution of marketing initiatives.

Key Responsibilities

• Collaborate with the sales and brand teams to drive in-store sales, increase product visibility, and execute trade marketing initiatives.
• Develop and implement annual trade marketing calendars and promotional campaigns.
• Identify target audiences, campaign objectives, and key performance indicators for marketing activities.
• Plan, manage, and monitor the trade marketing budget, including vendor sourcing, purchase orders, invoice processing, budget tracking, and cost control.
• Conceptualize, develop, and coordinate marketing materials for both online and offline campaigns.
• Monitor market trends, consumer insights, and competitors' activities to identify new opportunities.
• Plan and execute trade shows, exhibitions, roadshows, and other marketing events to maximize brand awareness and customer engagement.
• Work closely with external agencies, suppliers, and brand principals to ensure the timely delivery of marketing projects.

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum 2 years relevant work experience
• Fresh Graduates with strong interest in trade marketing and event marketing are encouraged to apply
• Bilingual in English and Chinese
• Familiarity with social media platforms and digital marketing is an advantage.
• Proficient in Adobe Photoshop and Microsoft Office applications, particularly Excel and PowerPoint.