Sales Manager – North America (Canada & USA)

Role Summary

The Sales Manager (North America) will be responsible for driving revenue growth, securing new retail listings, and expanding our market presence across both Canada and the United States. This role focuses purely on aggressive business development, managing high-volume key accounts, and leading broker networks.

The ideal candidate has a proven track record of pitching to major grocery buyers, executing product launches, and managing profitable growth in both Canadian and US markets.

Compensation & Benefits

• Base Salary: $100,000 CAD per year
• Bonus: Performance-based bonus structure (details to be finalized upon hire)

Key Responsibilities

1. Revenue Growth & Business Development

• Market Expansion: Identify, target, and secure new business opportunities with major North American grocery chains, mass merchandisers, and key retail accounts.
• New Product Placement: Pitch new product lines, seasonal programs, and specialty catalogs to category managers and buyers to maximize listing opportunities and shelf space.
• Broker & Distributor Management: Manage and motivate external sales brokers and distributor networks across Canada and the US to expand regional coverage and accelerate sales velocity.

2. Key Account & Relationship Management

• Buyer Relationships: Build and maintain deep, collaborative relationships with corporate buyers and category managers at major retail banners.
• Promotional Planning: Partner with retailers to develop and execute effective promotional calendars, trade marketing strategies, and in-store programs to drive consumer pull.
• Account Retention: Monitor account health and performance metrics, proactively resolving any sales-related issues to ensure long-term partner retention and consistent re-orders.

3. Sales Strategy & Financial Accountability

• Forecasting & Goals: Develop and achieve monthly, quarterly, and annual sales volume and revenue targets.
• Margin & Pricing Structure: Manage distributor margins, promotional allowances (trade spend), and volume discount programs to ensure highly competitive yet profitable pricing strategies.
• Market Intelligence: Stay ahead of industry trends, competitor activities, and regional consumer preferences across North America to identify new volume opportunities.

Role Requirements & Qualifications

• Experience: 5+ years of strategic B2B sales experience, specifically within food manufacturing, consumer packaged goods (CPG), or commercial food distribution.
• Cross-Border Experience: Proven success managing, pitching, and growing sales accounts across both the Canadian and United States markets.
• Established Network: Existing relationships with retail buyers, category managers, or broker networks in the North American grocery sector is highly preferred.
• Skills: Elite negotiation, high-impact presentation, and relationship-building skills. Proficient in data-driven sales forecasting and utilizing CRM tools.
• Travel: Willingness to travel across Canada and the US for buyer meetings, trade shows, and industry events as needed.

Pay: $100,000.00 per year

Benefits

• On-site parking

Ability to commute/relocate

• Scarborough, ON M1S 3R2: reliably commute or plan to relocate before starting work (preferred)

Application question(s)

• Do you have a valid driver’s licence and drive to work?

Education

• Bachelor's Degree (preferred)

Experience

• Food industry B2B sales: 5 years (preferred)
• (food) consumer packaged goods (CPG): 5 years (preferred)
• commercial food distribution: 5 years (preferred)

Licence/Certification

• Class G Licence (preferred)

Location

• Scarborough, ON M1S 3R2 (preferred)

Work Location: In person