Director of Finance

ABOUT SQUATWOLFSQUATWOLF is a performance-driven gymwear brand born in Dubai and built for athletes across the globe. With a cult following in the Middle East and growing global presence, we are on a mission to become the world’s most desirable gymwear brand.

As we accelerate our expansion through omni-channel retail and international markets, we’re looking for a Director of Finance who can be both a strategic thought partner and a sharp execution leader.SQUATWOLF.COM

ROLE OVERVIEW

We're looking for a Director of Finance to act as the CFO of the business, owning financial strategy, fundraising readiness, financial control, and supplier negotiations. This is a high-impact leadership role, responsible for shaping the financial backbone of the company through its next growth phase.

You'll lead FP&A, financial controlling, and planning, and you'll be the one who's built this before, scaling a finance function from the ground up inside a founder-led, PE-backed consumer brand, leading capital raises, and driving profitability across e-commerce, retail, and wholesale. You'll partner directly with the Co-Founder & CEO and build the team SQUATWOLF needs to scale internationally.

KEY RESPONSIBILITIES

• Strategic Finance & Fundraising Leadership Lead company-wide financial planning, budgeting, and forecasting processes Build and manage short- and long-term financial models to support growth scenarios, valuation, and future fundraising or exit planning Lead or support capital raises and investor relations, including due diligence, negotiation, and board/investor reporting Partner with the Co-Founder & CEO on strategic decisions using data-driven financial insight Build frameworks for profitability, pricing, and margin optimization across channels Financial Control & Operational Excellence Own the monthly closing process, ensuring accuracy of the P&L, balance sheet, and cash flow Own cash management, including runway, working capital, and treasury Build and refine internal controls, financial processes, and reporting standards that scale with the business Ensure full compliance with financial regulations, audit requirements, and tax policies Cash Conversion, Supplier & Commercial Negotiations Lead end-to-end supplier and partner financial negotiations, with a laser focus on extending payment terms and improving cash cycles Negotiate commercial terms across factories, vendors, landlords, and strategic or JV partners Build dashboards and routines to monitor supplier exposure, liabilities, and capital efficiency Omni-Channel & Inventory Economics Own financial performance and unit economics across e-commerce, retail, and wholesale, ensuring channel-level profitability Work with planning, logistics, and merchandising to align inventory levels with sales forecasts and cash flow goals Build frameworks for assessing new store rollouts, market entries, and investment opportunities: incorporating inventory, cash conversion, and payback analysis International Expansion & Team Building Own regional finance, compliance, and operational build-out as SQUATWOLF enters new markets Build and lead a high-performing finance team across FP&A, controlling, and planning Work cross-functionally with operations, sourcing, marketing, and retail to embed financial discipline across the business Present regular business performance reporting to the board and investors

ABOUT YOU

8+ years in finance, including experience as a Finance Director/CFO or senior FP&A leader inside a founder-led, high-growth consumer or retail brand A track record leading or playing a key role in capital raises (equity or debt) and managing investor relationships Deep experience across omni-channel retail economics, e-commerce, retail, wholesale, or B2B, with a clear grasp of channel-level profitability and unit economics Experience negotiating JV, franchise, or strategic partnership terms in new or international markets Comfortable owning cash management, treasury, and working capital in a fast-growth, inventory-led business Qualified Accountant (CA, ACCA, CPA) or equivalent Strong leadership, communication, and stakeholder management skills: has built and led finance teams of 5 or more Thrives in a fast-paced, founder-led environment where speed, ownership, and judgment matter