Strategic Data Analyst - Global Business Solutions - Austin

Responsibilities

About Us

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and Partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

About The Role

We are looking for a Client Solutions Strategic Data Analyst to join our Client Solutions Team for the North America region. This role will play a key part in developing strategic, customized solutions that connect TikTok’s advertising products with clients’ business objectives.

The Strategic Data Analyst works closely with Sales, Product, Measurement, and Operations teams to design data-driven strategies and tailored solutions for complex business challenges. This will include generating insights, using data and business research, to proactively identify revenue opportunities.

The role combines consultative thinking, strong analytical capabilities, and deep knowledge of media products to unlock growth opportunities for clients and the business.

In addition to responding to client needs, this role proactively identifies opportunities to drive product adoption, improve go-to-market strategies, and strengthen the implementation of TikTok’s global commercial frameworks.

Success in this role requires strategic thinking, strong analytical capabilities, cross-functional collaboration, and the ability to translate data into actionable insights and scalable solutions.

Responsibilities

• Perform regular monitoring of key business metrics to provide on-time feedback to relevant stakeholders of the outliers or actionable trends observed
• Prepare weekly/monthly/bi-monthly business review reports for leaders and key stakeholders to drive business decision-making and alignment
• Analyze campaign and business performance data to identify strategic insights, trends, and optimization opportunities
• Develop data-driven recommendations that improve client outcomes and inform TikTok’s go-to-market strategies
• Generate insights on revenue opportunities at a product and vertical level
• Maintain team documents to ensure relevance (e.g., data mapping, support schedules)
• Collaborate with operational leaders to ensure smooth project execution, drive stakeholder communication/alignment, govern the project timeline, and ensure ownership

Qualifications

Minimum Qualification(s)

• 3+ years in a digital marketing company, with proven experience in business analysis and project management
• Practical skills and experience with data analytics and visualization tools such as Excel, SQL, Tableau, Thinkcell, and PowerPoint
• Experience working with data analysis and insights generation, including querying, data interpretation, and dashboard analysis
• Able to storytell based on multiple data sources and business context to derive meaningful and strategic insights for the business
• Excellent English written (clear document writing, presentation making) and verbal communication skills

Preferred Qualification(s)

• Strategic thinking capacity, able to quickly understand the business and discover the connection between business and data performance, and the ability to translate complex data into clear business recommendations and strategic narratives
• Strong business analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and data accuracy
• Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship-building, collaboration, negotiation, and influence skills
• Ability to work in a fast-paced, dynamic environment and adapt to changes

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request