Category Marketing Manager

GET TO KNOW USAt Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations.

Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.KNOW

THE ROLE

We are seeking an experienced and commercially driven Category Marketing Manager to join the Brown Thomas Arnotts Marketing team. This is a key management role responsible for developing and executing the marketing and commercial strategy across several key business categories.

The role requires a blend of strategic thinking, creativity, and commercial acumen. You will collaborate cross-functionally with Buying, Operations, and Digital teams to deliver impactful campaigns that engage customers and drive brand performance, while managing key external relationships with partners, agencies, and suppliers.

This role will primarily lead our beauty and living categories whilst supporting other key categories when required.

Key Responsibilities

• Lead the strategic planning and delivery of marketing and communication campaigns across key categories
• Own the master trade marketing calendar to deliver relevant and inspiring customer experiences
• Partner with internal stakeholders — including Buying, Operations, Multichannel, and Finance — to deliver category objectives
• Manage and brief internal creative, digital, and media teams to deliver best-in-class content and campaigns
• Oversee relationships with brand partners, media, and creative agencies, ensuring strong collaboration and commercial alignment
• Manage and track the category marketing budget, ensuring all activity delivers strong ROI and aligns with business goals
• Lead the execution of key events, launches, and activations across all touchpoints including store, digital, and PRUse CRM data and insights to shape targeted communications and improve customer engagement
• Analyse performance metrics and customer data to evaluate the success of campaigns and inform future planning
• Benchmark competitor activity and global best practice to continually innovate and elevate the customer experience
• Driving retail media strategy and liaising with brand partners to commercialise key marketing sites across the business, delivering revenue growth and enhanced brand visibility
• Managing relationships with luxury and premium brands to execute high-impact retail media opportunities across digital, in-store, and CRM channels
• Commercially focused marketer with sales experience, collaborating with brands and internal stakeholders to maximise campaign performance and retail media opportunities
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WHAT WE'RE LOOKING FOR

• Degree in Marketing, Business, or a related field, or equivalent relevant experience
• Minimum 5 years’ experience in a marketing or category management role within retail, beauty, or luxury sectors
• Proven track record of delivering successful integrated marketing campaigns
• Strong commercial acumen with experience managing budgets, optimising ROI and revenue growth
• Excellent relationship management and influencing skills with internal and external partners
• Highly creative and strategic with a deep understanding of market trends
• Exceptional communication, presentation, and organisational skills
• Skilled in analysing marketing data to drive insight and improvement
• Passionate about fashion, innovation, and delivering exceptional brand experiences
• Acts with professionalism, integrity, and alignment to Brown Thomas Arnotts’ Vision, Purpose, and Values
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WHAT'S IN IT FOR YOU

We believe that every team member should have the opportunity to curate a meaningful career that enhances professional and personal development. That is why we foster a culture of belonging and inclusiveness where your voice is valuable. A great customer experience starts with a great people experience, and we’re proud to have been recognised by multiple industry bodies for our progressive workplace culture.

As a Brown Thomas Arnotts team member, you will benefit from:

• Competitive Salary
• Contributory Pension Scheme
• Competitive annual leave entitlement
• Team Member discount across the world’s most iconic brands
• Recognition Days for Volunteering & Wellbeing
• Wellbeing Initiatives
• Extensive Learning & Development Offerings
• Leading Talent Programmes
• Flexible Working Model
• Additional

Benefits

KNOW HOW WE WORKExperience is our business: Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.

We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.

We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.

We Succeed by Working Sustainably: We are community-focused and our aim is to cultivate retail environments that are conscious, considerate and commercial.

Brown Thomas Arnotts is an equal opportunity employer committed to fostering a diverse and inclusive workplace where culture and creativity come together. Our future success depends on the perspectives and contributions of all team members – their diverse backgrounds, abilities and experiences make our business stronger.

We don’t discriminate on the basis of gender, marital status, family status, age, disability, sexual orientation, race, religion, and / or membership of the Travelling community.

We aim to ensure the candidate experience is accessible to all and every new team member who joins Brown Thomas Arnotts can expect to become part of a progressive community where different backgrounds, views & personalities aren’t just welcomed – they’re positively nurtured. After all, we want you to bring your whole self to work. Please contact us at careers@brownthomas.ie to request accommodation.