The Brand Marketing Executive is a creative professional who enjoys bringing brand stories to life through innovative storytelling across owned, earned and paid media.

The Brand Marketing Executive will play an integral role in the Brand team to support the Brand Manager to deliver above the line campaigns and content under HRI's brand platform Racing Runs In Us including equine safety and care, economic & social impact, community, international success and the national hunt season. This role reports to Brand Manager.

Core duties of the Brand Marketing Executive will include:

Support the Brand Manager in the creation, planning and delivery of integrated campaigns in support of HRI's Racing Runs In Us brand platform. Support the delivery of a growth strategy for the national hunt season through owned, earned and paid media.

Work with the Brand team to develop and deliver engaging campaigns that bring HRI's brand pillars to life, including equine care, sustainability, economic & social impact, community and ownership. Develop strong working relationships with internal business units and stakeholders to support the delivery of marketing objectives and KPIs outlined in HRI's Strategic Plan.

Apply a data-driven approach to marketing activity, utilising audience insights, customer data and campaign performance data to inform effective communication strategies. Support the management of HRI's media buying agency in the development and implementation of annual media plans across HRI brand activity.

Work closely with HRI's Design Manager and external agency partners to develop creative assets that engage target audiences and deliver against campaign objectives. Gather audience insights, behavioural trends and market intelligence to inform campaign development, content planning and overall communication strategy.

Support the creation and delivery of content across HRI's owned channels, ensuring consistency with the Racing Runs In Us brand platform. Support brand governance by ensuring all communications and campaign activity align with HRI's brand guidelines and strategic objectives.

Lead post-campaign reporting and analysis, presenting insights and recommendations to the wider Marketing team and ensuring learnings are applied to future activity. Support campaign coordination, including timelines, approvals, budgets and deliverables, ensuring activity is delivered effectively and efficiently.

Skills and experience you will need for the Brand Marketing Executive role:2+ years' experience in brand, marketing, or communications roles. Proven experience delivering integrated campaigns across multiple channels. Strong content creation and copywriting skills, with the ability to adapt messaging for different audiences. Strong understanding of digital marketing and content performance.

Data-driven mindset with experience analysing performance and optimising campaigns. Excellent budget management skills. A team player with excellent project management, communication and organisational skills along with the ability to work to tight deadlines. An exceptional understanding of the role of earned and owned media in promoting racing and creating event publicity.

Experience in briefing and managing output of 3rd party agencies e.g. creative, media buying and content creation. An ability to work to set KPI's and to monitor & optimise digital and social campaigns. An ability to devise and implement data growth initiatives. As racing is a seven-day business, flexibility in relation to working hours and days is required.

HRI Key Competencies Customer FocusCreates an environment where the team is empowered to put the customer first.

Supports the team in managing their workload to ensure customer needs are met.

Role models customer focus and drives and develops customer focused initiatives.

Ensures customer satisfaction is a priority.

Developing SelfIs self-aware and proactively seeks feedback, using it for personal and professional development.

Role models development by developing themselves and others.

Reflects on behaviour, adapting approach to different situations.

Is open to innovative ideas, drives continuous improvement with team and across the business.

Energy & PaceResults driven. Sets and delivers against SMART objectives for their area/team.

Is accountable and delivers sustainable results, using resources effectively.

Understands the wider business and its goals, onward communicates this to team.

Empowers others to deliver their goals and projects with energy and pace.

Is a flexible and adaptable to the needs of the business and delivers accordingly.

Innovation & ChangeReviews processes and ways of working always striving for best practice and improving industry standards.

Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.

Looks for innovative ways to provide a better service to our stakeholders.

Implements change in a supportive, reassuring way, bringing others on the journey with them. LeadershipMotivates and empowers others through a 'can do' approach.

Understands strategic intent and aligns objectives and messages accordingly.

Role models leadership and our core values.

Develops, motivates and inspires others. TeamCreates team environments where everyone contributes to the team objectives and is stretched accordingly.

Ensures productive and positive communication is taking place across all teams.

Harnesses team capability to ensure teams are performing to a high standard.HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.