Global Recommendation & Search Product Manager

International Recommendation & Search Product Manager - Bilibili

Bilibili (NASDAQ: BILI, HKEX: 9626), a leading video community and digital ecosystem platform in China, is accelerating its global expansion to deliver its unique charm to young users worldwide.

With "Creators + Community" as its core DNA, Bilibili has connected 376 million monthly active users in China (86% of whom are Gen Z). Now, we are committed to replicating this successful model globally and implementing localized adaptations to resonate with overseas audiences.

Job Responsibilities

• Lead the strategic planning of recommendation and search products for Bilibili's international version. Conduct in-depth analysis of consumption habits and user intent across different overseas regions, collaborate closely with the algorithm team to optimize recommendation algorithm logic and search ranking strategies, and drive improvements in core traffic distribution efficiency and content consumption metrics.
• Establish a comprehensive data monitoring system for search and recommendation businesses. Leverage A/B Testing and in-depth data attribution analysis to identify optimization opportunities, and implement rapid strategy iterations to boost core business indicators, such as content exposure, click-through rate, and user retention.
• Collaborate with algorithm engineers and engineering teams to promote the localized implementation of model strategies in scenarios including recommendation recall, ranking, and search error correction, tailored to the complex linguistic environments and cultural backgrounds of overseas markets. Balance the accuracy of content distribution with compliance and security requirements, and enhance the depth of users' community interaction and engagement.

Job Requirements

• Minimum 5 years of experience as a Product Manager, with in-depth expertise in recommendation systems, search products, or content community platforms. Familiarity with international content distribution strategies is essential; experience in overseas business expansion of large-scale platforms is highly preferred.
• Solid understanding of the core logic of recommendation and search products. Ability to collaborate effectively with the algorithm team to promote the engineering implementation and continuous optimization of complex product strategies, bridging the gap between product vision and technical execution.
• Sharp data insight and proficiency in using data analysis tools to mine business pain points and formulate targeted improvement plans. Excellent project promotion capabilities, with a proven track record of efficient cross-team collaboration (including product, algorithm, engineering, content, and compliance teams) to deliver results on time.
• Fluent in English, with a profound understanding of the overseas internet ecosystem and multicultural trends. Strong user empathy and a strong desire to explore new markets and user needs. Ability to adapt to the fast-paced product iteration environment of international business and respond flexibly to regional market changes.
• Passion for content communities and Gen Z culture, with a basic understanding of Bilibili's core features (such as bullet comments, UP creator ecosystem) is a plus. Experience in cross-cultural product operation or localization is highly desirable.

Bilibili offers a dynamic and inclusive work environment, competitive compensation and benefits, and ample opportunities for career growth in the global market. If you are passionate about global product innovation and eager to contribute to Bilibili's international expansion, we look forward to your application!

哔哩哔哩（B站，NASDAQ: BILI，HKEX: 9626）作为中国领先的视频社区及数字生态平台，正加速全球化布局，向全球年轻用户传递自身独特魅力。B站以“创作者+社区”为核心基因，在国内已连接3.76亿月活跃用户（其中86%为Z世代），如今正致力于将这一成功模式在全球范围内复制并本土化落地。

工作职责

1. 负责B站国际化版本推荐与搜索的产品策略规划，深入分析海外不同区域用户的消费习惯与意图，与算法团队合作，通过优化推荐算法逻辑与搜索排序策略，提升核心流量分发效率及内容消费指标。 2. 建立完善的搜索与推荐数据监控体系，利用A/B Testing与深度数据归因，通过快速迭代策略提升核心数据指标。 3. 协同算法工程师与工程团队，针对海外复杂的语言环境与文化背景，推动模型策略在推荐召回、排序及搜索纠错等场景的本地化落地，平衡内容分发精准度与合规安全性，提升用户的社区互动深度。

任职要求

1. 至少5年及以上产品经理经验，深耕推荐系统、搜索产品或内容社区领域，了解国际化内容分发策略，具备大型平台出海业务经验者优先。

2. 理解推荐与搜索产品逻辑，能够与算法团队配合，推动复杂策略的工程化实现与优化。

3. 具备敏锐的数据洞察力，能熟练运用分析工具挖掘业务问题并制定针对性的改进方案，同时具备优秀的项目推动力，能够跨团队高效协作。

4. 英语能力熟练，对海外互联网生态及多元文化趋势有深刻认知，具备极强的用户同理心与探索欲，能够适应国际化业务中快节奏的产品迭代环境