[Travel Retail APAC] - Product Manager, Ysl

Key Job Accountabilities

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage A&P budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management

Key Skills

Market & Consumer Insight

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

Brand Development

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Activation Excellence

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

Collaborative Leadership

• Creates collaboration for bigger success
• Shares & leverages best practices

Requirements

• University graduated or above, preferable in Business, Marketing or related discipline
• Minimum 3 years of relevant marketing experience
• Good knowledge of beauty products/categories
• Experienced in research and market data analysis
• Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
• Fluency of Mandarin reading and communication is essential for communication with Chinese counterpart and vendors