- Digital Marketing Manager
- Location: Sutherland Shire, NSWEmployment Type: Full-time
- Reports to: Founder
- THE HORSE is a premium DTC leather accessories brand built by founders, now operating in primary markets across Australia, the US, as well as the UK, all on Shopify Plus storefronts.
- We're coming off a year significantly ahead of budget, with the US as our fastest-growing market, and UK expansion underway.
- We're building out our senior marketing function to match our growth trajectory.
We're looking for a Digital Marketing Manager to own the performance layer of our digital engine — paid media, CRM/lifecycle, SEO strategy, and analytics — partnering closely with our Ecommerce Manager, who owns site trading and conversion, and reporting to the founders.
WHAT YOU WILL DO
- Performance Media
- Personally own and optimise paid media across Meta, TikTok and Pinterest, while working collaboratively with our Google agency.
- You'll also own emerging channels across AU, US, and ROW markets.
- Retention and Lifecycle
- Own Klaviyo strategy across all three regions — flows, segmentation, personalisation, and campaign scheduling
- Build and refine retention journeys to lift LTV, with particular focus on converting high-volume acquisition spikes into repeat customers
- Own email/SMS calendar and testing roadmap, continually refining the retention journey
- Search and Organic Growth
- Alongside our agency, you’ll own SEO strategy and roadmap across AU, US, and UK storefronts
- Own keyword strategy, content planning, and organic growth reporting
- Reporting and Insights
- Track and report on campaign, channel, and CRM performance across all three markets, translating performance into clear recommendations
- Own attribution logic and UTM tracking standards, keeping our data clean and trustworthy
- Use GA4, Profit Peak, Klaviyo reporting, and Shopify analytics to surface insights and inform decisions
- Working Across the Business
- Work closely with founders, Marketing and Ecommerce Manager to deliver integrated campaigns
- Be the go-to person on the team for performance media, analytics and how customers actually move through our funnel
- Innovation Have the ability to lead experimentation with AIBe extremely curious to further AI enablement across marketing platforms
ABOUT YOU
- 4+ years' hands-on experience in performance marketing, CRM and digital analytics Confident with Klaviyo, Meta Ads Manager, Google Ads, and performance reporting tools
- Strong understanding of SEO fundamentals, ideally with experience diagnosing or recovering ranking issues
- Proven experience managing and scaling digital marketing platforms
- You know your way around CRM strategy, segmentation flows, and how to build a lifecycle journey that actually keeps customers coming back
- Highly analytical, with an extremely curious mindset
- Have the ability to think big picture, while still being extremely detail oriented Know SEO best practices and their impact on ecommerce outcomes
- Strong written communication and the ability to bring people along the journey
- Experience in premium brand-led environments is advantageous
- A strong instinct for brand voice
- Experience using AI tools to improve productivity and the way you work
- A strong commercial mindset
- ABOUT THE PACKAGEGenerous staff discount.
Birthday leave - have your birthday off.
- The opportunity to work with a small robust team that is PE backed
- Genuine ownership of a newly created, high-impact role supporting business-critical growth areas
- Work closely with a collaborative specialist team
- Onsite parking
- Newly refurbished offices
- Fast moving, creative environment
- WHY THE HORSEFounded in Sydney in 2009, The Horse began as a leather footwear label and has grown into a global premium leather bags and accessories brand
- We're a founder-led brand tracking ahead of our own growth plan, and scaling across Australian, US, and UK markets.
- If you’re looking for a role where you can genuinely grow with the business and the team, we’d love to hear from you.
