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Excelgens
Plans and executes the strategy for non-paid acquisition marketing across a growing marketplace business by developing and implementing integrated marketing initiatives including partner marketing, content strategy, SEO, agency management, and campaign execution.
Contractor, Integrated Marketing - Merchant Engagement.
Our mission is to empower local businesses by expanding opportunities across a fast-growing marketplace platform spanning multiple commerce categories.
The B2B Integrated Marketing team builds the marketing engine that attracts, activates, and supports merchants while working cross-functionally with Growth, Brand, Product, Sales, Operations, CRM, and Analytics to translate business priorities into scalable marketing strategies.
We are seeking an Integrated Marketing Manager to support merchant acquisition and engagement initiatives during a six-month contract. This high-impact, execution-focused role owns non-paid marketing workstreams that drive merchant awareness, platform adoption, and activation through partner marketing, content creation, SEO agency management, trade media, and creative strategy supporting paid media.
The role collaborates closely with Product, Brand, CRM, Paid Media, Sales, Analytics, and external agencies to deliver integrated campaigns from strategy through execution.
Responsibilities includeowning partner marketing programs end-to-end, developing messaging and content for SMB and merchant audiences including case studies, testimonials, blogs, and marketing collateral, managing content syndication and trade media, developing creative testing roadmaps, overseeing SEO and content agencies, coordinating cross-functional campaign execution, ensuring a consistent merchant experience across channels, monitoring campaign performance, and providing data-driven recommendations.
Required qualifications include4-6 years of experience in B2B/SMB, integrated, partner, or content marketing within a high-growth technology, ecommerce, SaaS, or marketplace environment; experience managing partner marketing initiatives from planning through execution; strong writing, messaging, and storytelling skills; experience creating marketing briefs and managing agency partners; ability to manage multiple concurrent projects; strong project management, stakeholder management, and communication skills; experience with SEO, AEO, landing page optimization, and content strategy; a data-driven mindset with experience analyzing campaign performance; and the ability to thrive in a fast-paced, ambiguous environment.
Experience marketing to SMB, retail, restaurant, local business, or marketplace audiences is preferred.
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