Our client, a top Seattle-based beverage brand, is looking for an exceptional Group Manager of Brand Marketing to lead a team that shapes and elevates the brand through bold storytelling, breakthrough campaigns, and integrated marketing that deepens emotional connection and builds brand equity.
In this role, you won’t just influence what the brand means today -- you’ll help define where it goes next. In this critical leadership role, you will oversee teams and critical workstreams to shape the future of the brand.
Responsibilities
- Strategic Leadership & Vision
- Develop and deliver multi-channel Brand marketing strategies rooted in business and consumer insights, ensuring alignment with brand goals and market dynamics.
- Translate complex data and emerging trends into actionable plans that support both short- and long-term business objectives.
- Identify new customer opportunities and define future areas of growth, fostering innovation and differentiation in a competitive marketplace.
- Champion and model a customer-centric approach to marketing, ensuring that all initiatives reflect the values and mission of the company.
- Integrated Brand Campaigns and Activation
- Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels.
- Author and lead strategic briefs and guide creative development that pushes the brand forward.
- Ensure brand campaigns are built with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand worldwide.
- Lead the organization-wide communication of key programs and plans, selling in to all levels of leadership with expert communication and storytelling.
- Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.
- Cross-Functional Leadership & Collaboration
- Drive and align stakeholders across marketing, product, finance, and operations to ensure cohesive execution of initiatives.
- Lead integrated workstreams and advocate for program benefits and business impact, fostering transparency and accountability.
- Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.
- Facilitate effective communication and collaboration across teams to support a unified brand experience.
- Leadership, Team Development & Culture Building
- Build, grow, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
- Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
- Model leadership behaviors grounded in the company's Mission and Values, promoting integrity, respect, and excellence.
- Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.
Qualifications
- 6–10+ years of progressive experience in brand marketing or brand management, with a proven track record of building brands and driving business growth.3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
- Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
- Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
- Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
- Bachelor’s degree or equivalent experience;
- MBA preferred.
- Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.Adept at navigating ambiguity and making high-impact decisions under pressure.
- Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.
