Paid Media Marketing Manager

Paid Media Manager, Amazon Music

We are looking for an experienced Paid Media Marketing Manager to join our Amazon Music Performance Marketing team. This person will build highly impactful full funnel campaigns from Awareness to Acquisition driving and test into white space opportunities.

You will define, execute, and measure Paid Media marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes.

An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

Key job responsibilities

• Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music
• Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
• Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
• Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media

Qualifications

• 3 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience in A/B testing Reference: ECNJOBID-66-249-73-129 in the application