Role Overview
Black Sheep Coffee is looking for a commercially minded and highly organised Marketing Manager to lead the planning and execution of integrated marketing campaigns across our UK corporate and franchise estate.
This is a broad, hands-on role combining brand marketing, digital marketing, CRM and customer loyalty. You'll be responsible for driving customer acquisition, retention and brand awareness through multi-channel campaigns, while ensuring every new store opening, product launch and local marketing initiative is delivered to the highest standard.
Working closely with Operations, Product, Social Media, PR, Franchisees and external agencies, you'll own key marketing channels including email marketing, CRM, paid media and loyalty, whilst using performance insights to continually improve results.
Key Responsibilities
- Digital Marketing & CRMOwn the digital marketing strategy across paid media, CRM and customer communications.
- Manage CRM activity including email marketing, push notifications and in-app messaging.
- Develop segmentation strategies with technology partners to improve customer acquisition, engagement, retention and lifetime value.
- Own the loyalty programme marketing calendar, creating campaigns that increase member frequency and spend.
- Analyse customer behaviour and use insights to improve campaign performance.
- Manage website marketing updates alongside external agencies where required.
- New Store Openings & Local Marketing
- Own the marketing delivery for all New Store Openings (NSOs).
- Create launch marketing plans tailored to each location.
- Support franchisees with local marketing activity, advertising opportunities and community partnerships.
- Develop local marketing toolkits allowing stores to activate campaigns independently whilst maintaining brand standards.
- Work closely with Operations to continually improve local marketing processes.
- Campaign Management
- Lead end-to-end delivery of integrated marketing campaigns across digital, social, PRand in-store.
- Build campaign timelines and ensure all departments deliver against critical deadlines.
- Support seasonal launches, menu innovation and limited-time offers.
- Coordinate marketing activity across UK corporate stores and franchise partners.
- Brand & Partnerships
- Ensure brand consistency across every customer touchpoint.
- Manage relationships with suppliers, print partners and creative agencies.
- Support brand partnerships, sponsorships and experiential activations.
- Identify new marketing opportunities that increase awareness and drive trial.PR & Community Marketing
- Assist with media launches, PR activations and experiential events.
- Build relationships with local communities, universities and businesses to increase brand awareness.
- Budget Management
- Manage campaign budgets ensuring efficient allocation of spend.
- Track marketing expenditure and supplier costs.
- Deliver campaigns within budget whilst maximising commercial return.
- Reporting & Insights
- Produce weekly and monthly marketing performance reports.
- Present insights and recommendations to senior leadership.
- Continuously test, learn and optimise campaigns using data-led decision making.
About You
3+ years' experience within a marketing role, ideally hospitality, retail or consumer brands.
Experience managing integrated marketing campaigns.
Strong digital marketing experience across CRM, email marketing and paid media.
Experience working with loyalty programmes.
Experience managing agencies and external suppliers.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Comfortable analysing campaign performance and making data-driven recommendations.
Skills
- CRM platforms (Braze, Klaviyo, HubSpot or similar)
- Paid Media (Meta, Google, TikTok)
- Google Analytics (GA4)
- Email Marketing
- Customer Segmentation
- Campaign Management
- Excel & Reporting
- Strong copywriting
- Benefits
- Annual discretionary bonus of up to 15%.Reimbursement of monthly mobile phone bills, up to £50 per month.
- Free coffee and drinks at all of our locations, plus discounted food.
- Access to Stream, offering a wide range of high street discounts.
- Earn up to 5% interest on savings through the Stream Build Pot. Employee Assistance Programme (EAP), providing confidential counselling and wellbeing support.
- Access to a wellness app through our EAP.Quarterly take-home coffee allowance (pods, beans or ground coffee).NEST pension scheme with a 3% employer contribution.
- Free daily breakfast, snacks and access to a commercial coffee machine in the office.
- Monthly team drinks, biannual staff socials and a fully stocked office drinks fridge.
- Rapid career progression and ongoing development opportunities.
- Long service awards to recognise key career milestones.
- About Black Sheep Coffee…Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK. With our sights set on further growth, this is an exciting opportunity to be part of our success story.
- Since our establishment in 2013, we have captivated coffee lovers with our commitment to quality and innovation.
- As a testament to our dedication, we have risen to become one of the leading players in the UK coffee scene.
- With our continuous expansion plans, there has never been a more exciting time to join us.
- As a member of our team, you will have the chance to contribute to our upward trajectory and be part of our ambitious journey towards shaping the future of the coffee industry.
- We foster a dynamic and collaborative work environment where your ideas are valued, and your professional growth is encouraged.
- With a strong emphasis on teamwork and a passion for excellence, we provide a supportive platform for you to thrive and make a meaningful impact.
- Don't miss the opportunity to be part of a rapidly growing company that values innovation, quality, and the power of exceptional coffee.
- Join Black Sheep Coffee today and embark on a rewarding career that offers unlimited potential.
