Performance Marketing Manager

Performance Marketing Manager | Greater Manchester | Online Retail | Competitive Salary

Zachary Daniels Recruitment are partnering with a fast-growing online retail business to recruit a Performance Marketing Manager. This is an exciting opportunity to join a founder-led, digitally driven retailer that has built significant momentum through ecommerce and is investing heavily in customer acquisition, performance marketing and digital growth.

The business has established itself as a leading player within its category and continues to scale across multiple online channels. As Performance Marketing Manager, this individual will play a pivotal role in driving customer acquisition, revenue growth and marketing efficiency across paid social, affiliates, creators and paid search.

This is a fantastic opportunity for a commercially minded Performance Marketing Manager who enjoys combining creativity with data, thrives in a fast-paced environment and wants genuine ownership of growth initiatives within an ambitious business.

The Role

The Performance Marketing Manager will take ownership of performance marketing activity across multiple acquisition channels, with paid social acting as the primary growth engine.

Working closely with senior marketing leadership and external partners, the Performance Marketing Manager will be responsible for identifying opportunities to scale customer acquisition, improve return on investment and drive profitable revenue growth.

This is a hands-on role suited to someone who enjoys both strategic planning and day-to-day execution, using data, creative testing and channel optimisation to unlock performance.

Key Responsibilities

• Own and scale paid social campaigns across Meta, with TikTok continuing to be a key growth channel
• Manage performance marketing budgets, ensuring efficient spend and strong return on investment
• Develop and execute customer acquisition strategies focused on sustainable growth
• Build and optimise creative testing frameworks, identifying winning content, audiences and campaign structures
• Source, brief and manage creators to produce high-performing content for paid campaigns
• Develop influencer, affiliate and ambassador partnerships that support both customer acquisition and brand growth
• Collaborate with partners across paid search and shopping activity, ensuring campaigns deliver against commercial objectives
• Monitor performance across all paid channels, identifying opportunities to improve CPA, ROAS and overall channel efficiency
• Produce regular reporting and actionable insights to support decision-making and future investment
• Work closely with ecommerce and marketing teams to align campaigns with product launches, trading priorities and wider business goals

What We're Looking For

• Previous experience in a Performance Marketing Manager, Growth Marketing Manager or Paid Social Manager position
• Strong hands-on experience managing Meta advertising campaigns within an ecommerce environment
• Understanding of TikTok advertising and paid social best practice
• Commercially minded, with strong knowledge of acquisition metrics including CPA, ROAS, revenue contribution and profitability
• Experience using creator, influencer or UGC content to improve paid media performance
• Confident managing budgets and making data-driven optimisation decisions
• Analytical mindset with the ability to interpret performance data and translate insights into action
• Experience working across multiple digital acquisition channels including affiliates, influencers and paid search
• Comfortable operating within a fast-paced, entrepreneurial business where ownership and accountability are valued
• Strong communication and stakeholder management skills

Why Apply?

• Join a high-growth ecommerce business with ambitious expansion plans
• Opportunity to own and shape performance marketing strategy
• Significant autonomy and exposure to senior leadership
• Fast-paced, entrepreneurial culture where ideas are encouraged and implemented quickly
• Genuine opportunity to influence growth and progression as the business continues to scale
• Competitive salary and benefits package

BH36232