About the Role
As a Marketing Specialist, you will be responsible for planning and executing focused marketing activities that strengthen brand awareness, increase customer engagement, and support product demand.
The role will focus on digital marketing, social media, influencer activities, retail visibility, brand campaigns, events & trainings, and promotional campaigns. You will work closely with Marketing manager, Product, Sales, and external agency teams to ensure effective and timely execution.
What Talent Do You Bring?
Key Responsibilities
- B2C & B2B Marketing Execution
- Plan and execute marketing activities in line with the company’s brand strategy, business priorities, and marketing guidelines.
- Take end-to-end ownership of assigned campaigns, ensuring timely execution and high-quality delivery.
- Support product launches by developing integrated go-to-market plans across digital, social media, retail, PR, influencer, and offline channels.
- Digital and Social Media Marketing
- Plan and execute consumer-focused digital campaigns across platforms such as Meta, TikTok, Snapchat, YouTube, Google, and other relevant channels.
- Manage campaigns focused on brand awareness, reach, engagement, follower growth, video views, website traffic, and product consideration.
- Develop and manage monthly social media content calendars.
- Coordinate with designers, agencies, and content creators to develop engaging campaign assets.
- Monitor campaign performance and optimize targeting, content, placements, and budgets.
- Track key performance indicators, including reach, engagement, follower growth, traffic, cost per result, and campaign ROI. Ensure consistent brand messaging and visual identity across digital channels.
- Content, Blog and Influencer Marketing
- Develop consumer-focused content based on lifestyle scenarios, product benefits, seasonal moments, and customer needs.
- Plan and develop blog content covering product education, buying guides, lifestyle use cases, trends, and seasonal topics.
- Coordinate with relevant teams to optimize blog content for SEO, keywords, website traffic, and consumer engagement.
- Prepare campaign briefs for social media posts, videos, product demonstrations, blogs, articles, and other marketing materials.
- Identify and coordinate with influencers, content creators, bloggers, media partners, and agencies.
- Build an integrated content approach that balances brand storytelling, product education, SEO, and promotional communication.
- Retail and Channel Marketing
- Plan and execute in-store branding, product displays, retail promotions, demonstrations, and consumer engagement activities.
- Work with Sales teams, retailers, distributors, and agencies to improve product visibility across retail & Partner locations.
- Conduct regular checks to ensure branding and displays meet company guidelines.
- Coordinate point-of-sale materials, retail assets, and campaign implementation.
- Support consumer promotions and seasonal campaigns in collaboration with retail and e-commerce teams.
- Events and Activations
- Plan and execute consumer events, product launches, mall activations, roadshows, exhibitions, and retail demonstrations.
- Develop event concepts, execution plans, timelines, and pre-event checklists.
- Coordinate with venues, agencies, suppliers, promoters, and internal stakeholders.
- Prepare post-event reports covering attendance, engagement, leads, visibility, performance, and ROI. Budget and Supplier Management
- Manage assigned marketing budgets efficiently and in accordance with company policies.
- Source and evaluate supplier quotations to ensure competitive pricing and quality.
- Negotiate with agencies, vendors, influencers, and production partners.
- Maintain accurate records of marketing expenditure and budget utilization.
- Track campaign ROI and provide recommendations for improving future investments.
- Marketing Asset Management
- Coordinate the development of brochures, presentations, videos, digital assets, point-of-sale materials, and campaign toolkits.
- Maintain an updated tracker of marketing materials available with retailers, partners, offices, and warehouses.
- Monitor the usage and aging of marketing materials to minimize wastage.
- Ensure that all consumer-facing assets follow the approved brand guidelines.
- Reporting and Cross-Functional Collaboration
- Provide regular updates to the Marketing Manager on campaign progress, budgets, timelines, and results.
- Prepare monthly reports covering completed activities, digital performance, retail execution, budget utilization, and campaign ROI. Work closely with Product, Sales, Retail, E-commerce, Design, and agency teams.
- Work with the E-commerce Specialist to ensure alignment between brand campaigns and online sales promotions.
- Share campaign learnings and recommend improvements based on performance data and consumer insights.
- Preferred Qualifications and
Skills
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
- Relevant experience in B2C, B2B consumer, retail,.Experience managing integrated marketing campaigns and consumer product launches.
- Good understanding of social media platforms, digital advertising, content marketing, and influencer campaigns.
- Experience working with retailers, agencies, suppliers, and external partners.
- Strong project management and organizational skills.
- Ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
- Good understanding of campaign analytics, performance tracking, and ROI measurement.
- Strong communication, presentation, negotiation, and relationship-management skills.
- Creative, consumer-focused, detail-oriented, and capable of working in a fast-paced environment.
- Experience in consumer electronics, smart home, networking, retail, or technology marketing would be an advantage.
- Meta Certified Media Buying Professional certification is required.
- Google Ads and Google Analytics certifications will be considered an advantage.PS: We appreciate your interest joining TP-LINK, but due to the high volume of applications, only shortlisted candidates will be contacted.
About TP-Link:TP-Link is a global provider of networking products, offering innovative solutions to connect people, businesses, and communities to the possibilities of the digital world. With a commitment to quality and cutting-edge technology, TP-Link continues to be a leader in the networking industry.
With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, TP-Link is expanding today to exceed the demands of tomorrow.
Disclaimer: This job description outlines the primary responsibilities, duties, and qualifications required for the role. It is not intended to be an exhaustive list of all tasks or responsibilities. Additional duties may be assigned from time to time to meet the evolving business needs of TP-Link and its affiliates.
